How do CVC managers evaluate digital ventures for investment? Together with @profmoschuh and Prof. Andrew Zacharakis, we address this question through an experimental study. Now published online in @ETPjournal. Here is the link: https://t.co/Q1qpt9bjCn @jlugiessen@babson
Cool experiment with real investors & real 💰 finds how startups generate excitement for a pitch. Startups get 65%+ more interest if they show:
✅Product certification (experts say product works) plus...
🔀Either social proof (other investors interested) OR prominent customers.
Excited to have our study on corporate venture capital, co-authored with @profmoschuh and Prof. Andrew Zacharakis, accepted by the @ENT_Div_AoM and selected as one of the #BestPapers!
Looking forward to present it at the #AoM2022 conference in Seattle @AOMConnect