Tom Petryshen

Olympian, father, entrepreneur and VP of Growth & Analytics at Rubberdesk - Life is short. Live for today and worry about tomorrow when it arrives.

[Tom Petryshen @petryshen]

@gaetano_nyc Demand Media's https://t.co/ffZEjut6QF scaled through large scale content development (automation would have been limited) in the late naughts and then fell of a cliff (banned) a few years later.

[Tom Petryshen @petryshen]

@MalteLandwehr Here's another example (same page). If you're a creator and basing your business success on this to make the math work, it generally doesn't end well. Sites/Google have been playing this game for over 20 years. You're not the first to get hit and you won't be the last.

[Tom Petryshen @petryshen]

@bdlowery @lilyraynyc And Youtube & FB & Insta.... Many of these niche owners followed crap advice to build a business around a single source of traffic and are now upset that the gig is up. That's called bad business.

[Tom Petryshen @petryshen]

@robdwoods A good friend once told me that we (Canadians) don't tend to vote people in; we vote them out. It just wasn't the NDPs time yet.

[Tom Petryshen @petryshen]

@bhartzer 💯

[Tom Petryshen @petryshen]

@ronmortgageguy And to think I just signed a 3 year term at 4.84% last month.

[Tom Petryshen @petryshen]

@therealburgo It is, unless you do it to Elon.

[Tom Petryshen @petryshen]

@ingu100 @jambajuus @McCurdy1987 @Dogger007 @Nazzys_Nephew @WestJet It can work in industries like air travel & telecom. Take a look at Australia as an example. They've consistently had better telecom rates and domestic air service than Canada by allowing international companies compete with local providers. It's possible if done right.

[Tom Petryshen @petryshen]

@Westjet is truly the worst airline in Canada. Out of 6 flights over the last 2 years, 4 were delayed for 3 hours or longer - 1 flight for 4 days, 1 flight for a full day, 1 for 8 hours and another for 3 hours. Zero accountability.

[Tom Petryshen @petryshen]

@ronmortgageguy Are purpose built rentals included in housing start numbers?

[Tom Petryshen @petryshen]

@MikeBlazerX And is best to use ChatGPT, Gemini or Claude to create the the content for each keyword. Or what about using all 3 to create keyword + chatGPT, keyword + Gemini, etc.

[Tom Petryshen @petryshen]

@DarrenShaw_ I could do a walkthrough with you Friday if you like. I'm in Vancouver.

[Tom Petryshen @petryshen]

@searchmartin Didn't you hear. They've moved onto shilling 100% guaranteed traffic driving tactics on Pinterest and Facebook.

[Tom Petryshen @petryshen]

@mattdiggityseo What BS. SEO for affilaite and over optimized ad driven sites might be done, but for everyone else, it's just another day of building and optimizing sites that get results. This is not the 1st time Google has slapped a whole category of sites and it won't be the last.

[Tom Petryshen @petryshen]

@DarrenShaw_ I had a client who ran a multiroom B&B from 2000-2010. He did the same as guests were on the way out. He'd ask them to leave a review on the lobby computer while they waited for a taxi (this was before we all accessed email on our phones). He smashed it & sold the biz for a mint.

[Tom Petryshen @petryshen]

@RyanJones Change is hard.

[Tom Petryshen @petryshen]

@ronmortgageguy Yet my latest 5 year offer went from 5.24 to 4.84 in last 45 days.

[Tom Petryshen @petryshen]

@meutley @lilyraynyc It's not the innovation that is hard to replicate. It's the user habits that are.

[Tom Petryshen @petryshen]

@therealburgo Plus: All you can do now is diversify your traffic sourcrs since Google is no longer giving the site the credit the it deserves.

[Tom Petryshen @petryshen]

@Suzzicks @CNN @MSNBC @iPullRank @randfish @andersoncooper @maddow Thankfully, a new day where we all get to decide what to be stressed about. 🙃