PG

being built by @TalentedAgency, @thenewthing_in, @early_partners this is my linkedin

[Tash @TashaDsilva]

the most wholesome work to have come out of @TalentedAgency 🌻

[Talented @TalentedAgency]

Love that goes all the way, even from far away.

Work for @hinge
made with Dar Gai & Jugaad Motion Pictures

2/4

[Talented @TalentedAgency]

For all the little things that end up meaning everything.

Work for @hinge
made with Dar Gai & Jugaad Motion Pictures

1/4

[PG @PGAditiya]

What about...

A Karthik Subbaraj Haircut.

[PG @PGAditiya]

Can't I go ad-free with Worli Seaface Premium?

[Talented @TalentedAgency]

Bae-taal ke sawaal, CEO @vikramchopra has all the jawabs.

Work for @cars24india made with Ryan Mendonca @BANGBANG_MC

[PG @PGAditiya]

Is German bread called gluten-tag?

[PG @PGAditiya]

Are the health benefits of beetroot so amazing we are all ok putting up with the lifelong jumpscare of thinking we pooped blood?

[PG @PGAditiya]

Ghar Paunch Gaye?

[PG @PGAditiya]

watching the invite on a family pack is pretty wild

[Aakanksha @aakancvedi]

Every other billboard in Bengaluru is a 10-minute delivery app, so it’s nice to finally see this banger for a company that makes steel, power equipment and aircraft parts

Congrats @zetwerk on listing, this one’s up outside @AccelIndia's office in Koramangala

[Akash Anand @realAkashAnand]

IIT Madras founders are winning!

love this new tradition of celebrating IPOs with billboards

spotted this outside the @AccelIndia office in Koramangala

there’s something refreshing about seeing startup success stories celebrated on the streets, and not just on LinkedIn

Congrats @zetwerk on your IPO today

[PG @PGAditiya]

If it's not fixable why break it?

[Gautam @gautxm]

Over time, a brand reveals itself through the things it repeatedly chooses to do.

@AccelIndia X @TalentedAgency

[Gautam @gautxm]

I’ve got a lot of respect for Frido. Genuinely impressive speed of product development. Clear ambition to make sophisticated, functional products more accessible. Very much the kind of Indian company we should all be rooting for.

While they’re doing the difficult part of consumer product dev well, can’t help but feel that the brand is potentially doing a disservice to the easier part, the product's aesthetic desirability. This one for eg. I wonder how many people like me admire the products but hesitate at the prospect of living with such prominent branding.

Frido is optimising for a particular stage of brand-building. Makes sense. Visible logos occupying important real estate on the product offer obvious advantages. Its a rational decision for customer acquisition rn that becomes less rational as the brand matures. The design choices that help a brand get discovered aren't necessarily the ones that help it become desirable.

I'd love to see brands like Frido gradually move towards recognition through design rather than relying so heavily on recognition through typography. There's a generation of Indian companies becoming genuinely competent at engineering, manufacturing, product dev, distribution & marketing. There's also an increasingly valuable consumer who wants all that ingenuity without quite so much advertising on the things they own. The next great leap in Indian consumer brands has to be in product desirability.

[PG @PGAditiya]

Traffucked so bad it made uber anxious