#WomensGolfDay highlights how much the game is changing.
Participation is rising, demand is growing, & apparel is moving beyond the course.
The PGA Buying Summit is where buyers get a clearer read on what women are actually buying, wearing, and looking for next.
At the PGA Show, the shift in apparel was clear: quieter palettes, cleaner silhouettes, and pieces built to move beyond the course.
As Spring 2027 takes shape in Frisco, buyers are looking for versatility, and brands are responding with more refined collections.
This #MemorialDay weekend, every round means something more.
Through #PatriotGolfDays, golfers across the country are supporting @FoldsofHonor scholarships for the families of fallen and disabled Veterans and First Responders, while also helping expand the reach of @PGAHOPE.
What you carry next doesn’t come together all at once.
It builds over a few days. You see what’s changing, talk it through with the right people, and narrow it down to what actually fits your shop.
See how the week comes together in Frisco: https://t.co/iN8dddZYRG
It’s easy to look at the PGA Buying Summit and assume it’s a small regional show. It’s not.
The Summit brings together brands and attendees from across the country, in a more focused setting.
Conversations that go deeper.
Clearer decisions.
A stronger sense of what belongs.
The way you think about golf style shapes what ends up in your shop.
From refined essentials to lifestyle-driven assortments, every buying decision reflects a point of view.
Discover your buyer identity: https://t.co/TFWz4daIg3
Frisco isn’t just a backdrop. Everything keeps you close to the people, product, and conversations that matter.
Those conversations carry across the campus and beyond. They shape what you leave with and what you carry next. See how it all comes together: https://t.co/d9TjFacbXK
By the time demand shows up, the best product is already spoken for.
The PGA Buying Summit is where you see what is next in golf apparel and decide what actually belongs in your assortment.
Meet us in Frisco: https://t.co/d9TjFacbXK
She’s not buying golf apparel just for golf.
The women’s category isn’t just growing. It’s changing how golf apparel fits into everyday life.
The PGA Buying Summit is where you see how that shift shows up in product and decide what belongs in your assortment.
You rarely get time to step back and rethink your shop.
The PGA Buying Summit is where you step out of the day to day and get a clearer read on what’s actually worth carrying. Registration is now open: https://t.co/d9TjFacbXK
The season starts well before demand takes full shape.
The PGA Buying Summit is where buyers decide what they are actually going to carry while the best options are still available.
Registration is open: https://t.co/d9TjFacbXK
What happens at the PGA Show doesn’t stay within the week.
The conversations, ideas and decisions made here continue to influence how the golf business moves forward long after the PGA Show ends.
Racquet Sports at the PGA Show is built through strong partnerships.
These organizations helped establish the category, supporting the overall experience.
🎾 The Director's Club
🎾 @PTRFoundation
🎾 RADLWire
🎾 Racquet Sports Professionals Association
🎾 @usta