Phil Perry

Phil, UK 🇬🇧. Stock investor growing wealth for a life of freedom—working from anywhere, enjoying what matters most.

[Phil Perry @pgperry]

My portfolio heading into 2026 (with weighting).

Adobe $ADBE (9.7%)
Market dominance. Perfect business model. Fall due mainly to fears of AI disrupting market, but AI is actually growing their sales. Incredible value.

Advanced Micro Devices $AMD (10.4%)
Taking share in the semiconductor space with multi year upside as the AI & data centre market continues to grow. Growth of 30% plus expected for years.

Airbnb $ABNB (5.7%)
Market dominance. Expanding into hotels, services & experiences. International expansion. High teens EPS growth expected for years.

Alphabet $GOOGL (2.5%)
Dominant search & advertising position. YouTube dominant. Continue growth of 12-16% CAGR. I've taken profits but will retain a small position.

Amazon $AMZN (7.0%)
AWS leader in cloud services & growing rapidly, can't match demand. Dominant in online retail & strong in other bets such as satellite business.

Ashtead Technology $AT.L (2.7%)
Fast growing with exposure to legacy & renewable energy sector. Multi year backlog & increased fleet size by 30%.

ASML Holding $ASML (7.0%)
World class MOAT, the only people that can make their lithography products which are essential in semiconductor manufacturing. Some Chinese competition but unproven. 15-20% fwd growth.

Celsius Holdings $CELH (2.3%)
Challenger brand to Red Bull & Monster Energy. Taking market share & recently acquired Alani Nu, their nearest competition. 15-20% EPS growth expected for years. I've taken profits but retaining a small position.

Deckers Outdoors $DECK (6.0%)
Challenger brand to Nike, fast growing with HOKA & UGG brands. Should perform well & also hedge against Nike. Great value.

DexCom $DXCM (3.9%)
High quality business, play on diabetes epidemic. 20% EPS growth on decent valuation. Recovery from recent issues.

Duolingo $DUOL (2.9%)
Incredibly high quality business with strong forward growth expectations. A bet on the sell off being overdone & that AI won't disrupt them as much as people think.

Netflix $NFLX (2.2%)
Global streaming leader with improving monetisation via ads & pricing power. I jumped on recent 30% sell off.

Nike $NKE (5.5%)
Turnaround story, it's been mis managed for years but they have a new CEO in Elliot Hill, with a good strategy to return them to growth. Turnaround in progress & appears to be working. Bet on the brand value of Nike.

Novo Nordisk $NVO (5.9%)
Global leader in weight loss drugs. First to market for oral weight loss drugs, just been approved in USA. Sell off over done, easy money on a 14 forward PE.

Nvidia $NVDA (3.9%)
Global leader in the chips required for the AI revolution. No sign of the AI play slowing down. Still expecting 40% plus growth for next couple of years.

PayPal $PYPL (7.0%)
Another turnaround play, new CEO brought in with new strategy to re-accelerate merchant services & checkout conversion. Huge brand on a forward PE of 10.

Taiwan Semiconductor Manufacturing $TSM (2.1%)
The factory of the semiconductor industry, absolutely essential. All major players are their customers & there's no sign of this ending. I've taken profits but retaining a small position.

Trainline $TRN.L (3.8%)
Strong growth prospects in Europe with new high speed rail networks being built & new challenger rail operators. Dampened by issues in UK, but I think this has been overblown. Even with worse case scenario still a profitable investment.

Uber Technologies $UBER (5.3%)
Dominant market position, not just taxi service now. Autonomous driving will be beneficial. Strong operating leverage that will compound earnings.

Wingstop $WING (4.4%)
Simple story, currently 2563 restaurants with AUV of $2.1m, say they can reach 10k with AUV of £3m. Investing big in new smart kitchens & apps. Initial roll outs already improving sales.

[Phil Perry @pgperry]

@TradeAlertsUS A heads up for anyone reading this bot account.

He sold ~41k shares from one trust only.

He still owns well over 200k shares via other holdings.

This was a planned sale, not the CEO dumping stock.

[Phil Perry @pgperry]

Here is my investment thesis & research for Salesforce $CRM

I don't own the stock yet, but it is firmly on my watchlist. They could well be at an inflection point with a return to growth acceleration.

[Novo Nordisk @novonordisk]

#PRESS The first GLP-1 pill for the treatment of obesity is now broadly available across America.

Learn more in the press release here: https://t.co/a6oExpaFya

[Phil Perry @pgperry]

Just added to my Dexcom $DXCM & Netflix $NFLX positions. Want to build both into 5% positions, DXCM currently 4.1% & NFLX 2.8%.

[Phil Perry @pgperry]

Here is my investment thesis & research for Salesforce $CRM

I don't own the stock yet, but it is firmly on my watchlist. They could well be at an inflection point with a return to growth acceleration.

[Phil Perry @pgperry]

Nice £90k buy from a director of Ashtead Technology Holdings #AT this morning. A strong sign of confidence. Some more insider buying would be great.

I hold

[Phil Perry @pgperry]

My portfolio heading into 2026 (with weighting).

Adobe $ADBE (9.7%)
Market dominance. Perfect business model. Fall due mainly to fears of AI disrupting market, but AI is actually growing their sales. Incredible value.

Advanced Micro Devices $AMD (10.4%)
Taking share in the semiconductor space with multi year upside as the AI & data centre market continues to grow. Growth of 30% plus expected for years.

Airbnb $ABNB (5.7%)
Market dominance. Expanding into hotels, services & experiences. International expansion. High teens EPS growth expected for years.

Alphabet $GOOGL (2.5%)
Dominant search & advertising position. YouTube dominant. Continue growth of 12-16% CAGR. I've taken profits but will retain a small position.

Amazon $AMZN (7.0%)
AWS leader in cloud services & growing rapidly, can't match demand. Dominant in online retail & strong in other bets such as satellite business.

Ashtead Technology $AT.L (2.7%)
Fast growing with exposure to legacy & renewable energy sector. Multi year backlog & increased fleet size by 30%.

ASML Holding $ASML (7.0%)
World class MOAT, the only people that can make their lithography products which are essential in semiconductor manufacturing. Some Chinese competition but unproven. 15-20% fwd growth.

Celsius Holdings $CELH (2.3%)
Challenger brand to Red Bull & Monster Energy. Taking market share & recently acquired Alani Nu, their nearest competition. 15-20% EPS growth expected for years. I've taken profits but retaining a small position.

Deckers Outdoors $DECK (6.0%)
Challenger brand to Nike, fast growing with HOKA & UGG brands. Should perform well & also hedge against Nike. Great value.

DexCom $DXCM (3.9%)
High quality business, play on diabetes epidemic. 20% EPS growth on decent valuation. Recovery from recent issues.

Duolingo $DUOL (2.9%)
Incredibly high quality business with strong forward growth expectations. A bet on the sell off being overdone & that AI won't disrupt them as much as people think.

Netflix $NFLX (2.2%)
Global streaming leader with improving monetisation via ads & pricing power. I jumped on recent 30% sell off.

Nike $NKE (5.5%)
Turnaround story, it's been mis managed for years but they have a new CEO in Elliot Hill, with a good strategy to return them to growth. Turnaround in progress & appears to be working. Bet on the brand value of Nike.

Novo Nordisk $NVO (5.9%)
Global leader in weight loss drugs. First to market for oral weight loss drugs, just been approved in USA. Sell off over done, easy money on a 14 forward PE.

Nvidia $NVDA (3.9%)
Global leader in the chips required for the AI revolution. No sign of the AI play slowing down. Still expecting 40% plus growth for next couple of years.

PayPal $PYPL (7.0%)
Another turnaround play, new CEO brought in with new strategy to re-accelerate merchant services & checkout conversion. Huge brand on a forward PE of 10.

Taiwan Semiconductor Manufacturing $TSM (2.1%)
The factory of the semiconductor industry, absolutely essential. All major players are their customers & there's no sign of this ending. I've taken profits but retaining a small position.

Trainline $TRN.L (3.8%)
Strong growth prospects in Europe with new high speed rail networks being built & new challenger rail operators. Dampened by issues in UK, but I think this has been overblown. Even with worse case scenario still a profitable investment.

Uber Technologies $UBER (5.3%)
Dominant market position, not just taxi service now. Autonomous driving will be beneficial. Strong operating leverage that will compound earnings.

Wingstop $WING (4.4%)
Simple story, currently 2563 restaurants with AUV of $2.1m, say they can reach 10k with AUV of £3m. Investing big in new smart kitchens & apps. Initial roll outs already improving sales.

[Phil Perry @pgperry]

2025 wrap up.

Public portfolio up 14.25% for the year.

Entire portfolio up 15.7% for the year (I hold several index trackers, investment trusts & bonds).

Both net results, including all fees, FX, taxes, stamp duty etc.

At one point the public portfolio was up 20% plus, but I gave a fair bit back in the last quarter. As my public portfolio is made up mostly of US stocks & I'm based in the UK, FX has had quite a negative effect as well. Not sure exactly how much but a few percent I think. I don't hedge as I feel over the long run FX balances out, so hopefully next year it will provide a tail wind.

Although not stellar results, I'm happy with my performance this year. I completely changed strategies near the start of the year, from trading to long term investing, which involved a complete portfolio reset & building all new positions from scratch. Not ideal for returns, as all trading fees, FX fees etc are included in my results.

The portfolio is now made up of 20 stocks, a mixture of growth, value & a couple of turnaround situations. All stocks I plan on holding until the story changes or better opportunities appear. Heading into 2026 with the portfolio built should be a huge benefit. Many of the positions I've built I've averaged into, accepting temporary losses to buy at great value. If my investment thesis' are correct, many of these should turnaround in 2026 & become profitable. Have a look through my profile for detail on my portfolio, but I feel confident heading into 2026 that it will out perform. I'll likely make a seperate post on this.

Outside of investing 2025 has been a great year. My wife & I have been working towards spending a decent amount of time outside of the UK, in sunnier climates. We spent over two months doing just that this year, visiting Thailand, Rwanda (Gorilla trekking) & Dubai. I'm currently writing this from Chiang Mai, Thailand. Over the next two months we will be working from Laos & Vietnam before returning to the UK in March. A large drive to pivot from running my landscape design business to full time investing was the freedom it gave, it's very rewarding that we are starting to reap the benefits. If anyone else is in a similar position I highly recommend making the changes to achieve your goals. Fear that thing do that thing.

Unfortunately my goal of running a 100 mile ultramarathon this year was put on hold as I injured my achilles in March. I'm not going to lie, it has been a difficult injury to overcome with several set backs & I am still in recovery, but it has forced me to exercise in different ways, hitting the gym & swimming more than I ever have. I've lost a stone this year & am physically stronger than I have ever been. I can't wait to get back to running, but every cloud has a Silver lining. It also gave me time to focus more on my other passion, golf. Handicaps now out of the teens for the first time at 12.4 and I won four club competitions along the way, two individual & two team events. Arguably more important than the results, spending more time at the club has grown new friendships & strengthened existing ones.

Apologies for the long tangential post, but I think it's good to remember sometimes life isn't only about portfolio returns (especially when underperforming the market 🤣). I hope everyone had a great 2025 & here's to an even better 2026!

[Phil Perry @pgperry]

My 10 stock picks for 2026:

Adobe $ADBE

Advanced Micro Devices $AMD

ASML $ASML

Deckers Outdoor $DECK

Dexcom $DXCM

Nike $NKE

Netflix $NFLX

Novo Nordisk $NVO

PayPal $PYPL

Uber Technologies $UBER

I own all of them 😄

[Phil Perry @pgperry]

My favourite media consumed in 2025.

Books I gave 5 stars to:

- Chip War - Chris Miller
- How to Make Money in Stocks - William O'Neil (re-read)
- Solve for Happy - Mo Gawdat
- How to Pick Quality Shares - Phil Oakley
- What I Talk About When I Talk About Running - Haruki Murakami
- Project Hail Mary - Andy Weir
- Red Rising - Pierce Brown
- Never Finished - David Goggins

TV series / films I thought were great:

- Shogun (series)
- The Remarkable Life of Ibelin (documentary)
- Yellowstone (series)
- Andor (series)
- Alice in Borderland (series)
- Heretic (film)
- Dumb Money (film)
- F1 The Movie (film)

Video games I thought were great:

- Clair Obscur: Expedition 33
- Balatro
- Assassins Creed Shadows
- Battlefield 6
- Axon TD: Uprising
- The Order 1886

I would love to hear your recommendations from 2025?

[Phil Perry @pgperry]

2025 wrap up.

Public portfolio up 14.25% for the year.

Entire portfolio up 15.7% for the year (I hold several index trackers, investment trusts & bonds).

Both net results, including all fees, FX, taxes, stamp duty etc.

At one point the public portfolio was up 20% plus, but I gave a fair bit back in the last quarter. As my public portfolio is made up mostly of US stocks & I'm based in the UK, FX has had quite a negative effect as well. Not sure exactly how much but a few percent I think. I don't hedge as I feel over the long run FX balances out, so hopefully next year it will provide a tail wind.

Although not stellar results, I'm happy with my performance this year. I completely changed strategies near the start of the year, from trading to long term investing, which involved a complete portfolio reset & building all new positions from scratch. Not ideal for returns, as all trading fees, FX fees etc are included in my results.

The portfolio is now made up of 20 stocks, a mixture of growth, value & a couple of turnaround situations. All stocks I plan on holding until the story changes or better opportunities appear. Heading into 2026 with the portfolio built should be a huge benefit. Many of the positions I've built I've averaged into, accepting temporary losses to buy at great value. If my investment thesis' are correct, many of these should turnaround in 2026 & become profitable. Have a look through my profile for detail on my portfolio, but I feel confident heading into 2026 that it will out perform. I'll likely make a seperate post on this.

Outside of investing 2025 has been a great year. My wife & I have been working towards spending a decent amount of time outside of the UK, in sunnier climates. We spent over two months doing just that this year, visiting Thailand, Rwanda (Gorilla trekking) & Dubai. I'm currently writing this from Chiang Mai, Thailand. Over the next two months we will be working from Laos & Vietnam before returning to the UK in March. A large drive to pivot from running my landscape design business to full time investing was the freedom it gave, it's very rewarding that we are starting to reap the benefits. If anyone else is in a similar position I highly recommend making the changes to achieve your goals. Fear that thing do that thing.

Unfortunately my goal of running a 100 mile ultramarathon this year was put on hold as I injured my achilles in March. I'm not going to lie, it has been a difficult injury to overcome with several set backs & I am still in recovery, but it has forced me to exercise in different ways, hitting the gym & swimming more than I ever have. I've lost a stone this year & am physically stronger than I have ever been. I can't wait to get back to running, but every cloud has a Silver lining. It also gave me time to focus more on my other passion, golf. Handicaps now out of the teens for the first time at 12.4 and I won four club competitions along the way, two individual & two team events. Arguably more important than the results, spending more time at the club has grown new friendships & strengthened existing ones.

Apologies for the long tangential post, but I think it's good to remember sometimes life isn't only about portfolio returns (especially when underperforming the market 🤣). I hope everyone had a great 2025 & here's to an even better 2026!

[Phil Perry @pgperry]

@ShareSpeculator Incredible results & consistently delivered, well done 👏

[Phil Perry @pgperry]

Nike $NKE CEO Elliot Hill bought $1m shares in Nike yesterday. This comes a few days after Tim Cook bought $3m worth of Nike shares (he sits on Nike board).

If that's not confidence from the board I don't know what is. Nike is a 5.2% portfolio position for me & I'm feeling good heading into 2026.

[Phil Perry @pgperry]

Here is my investment thesis for Nike $NKE

I have built a fairly full position now which represents 5.1% of my portfolio. But I will add more if it falls below $50.

It's not the highest quality stock, not the best growth stock, not the best value stock. But one of the best turnaround plays out there right now IMO.

[Phil Perry @pgperry]

@Hap0606 I have been buying at these levels because to me it's good value at these levels. But I have a long term mind set, it may well go lower again before it goes up (if it goes up). There are risks involved with the turnaround. Please DYOR

[Phil Perry @pgperry]

Here is my investment thesis for Nike $NKE

I have built a fairly full position now which represents 5.1% of my portfolio. But I will add more if it falls below $50.

It's not the highest quality stock, not the best growth stock, not the best value stock. But one of the best turnaround plays out there right now IMO.

[Evan @StockMKTNewz]

TIM COOK JUST BOUGHT ~$3 MILLION WORTH OF NIKE STOCK

Apple CEO and Nike $NKE board member Tim Cook just bought 50,000 shares of Nike stock at $58.97 oer share

[Phil Perry @pgperry]

@Rudy65uk I totally understand that & fair enough. Agree on forecasts as well, they usually aren't too accurate, but I use them as a rough guide with lot's of additional research. Thanks & I hope your investments / trades are going well.

[Phil Perry @pgperry]

@Rudy65uk Yes, they're in the middle of the turnaround right now, but metrics will start growing again in a couple of quarters. I definitely wouldn't fill my portfolio with situations like this though.

[Phil Perry @pgperry]

@NickSchmidt 15-20