Peter Preston

Building Accoil Analytics. Ex-@Atlassian. Ex-@ThinkTilt (acquired).

[Peter Preston @pgpreston]

@0xferruccio @levelsio Have long admired June. We're building in the same space. 30 days is hard, but it's done and the clock is ticking. Anyone keen to try something other than Amplitude is welcome https://t.co/kTGGO3FcZs

Setup takes hours & we'll do calls to co-build workflows your teams need

[Peter Preston @pgpreston]

If we don't understand how customers actually use our apps. If we don't know where the value is, it's hard to compete and keep up.

[Peter Preston @pgpreston]

Wrong question: "Who owns customer engagement?"
Right question: "How do we improve customer engagement?"
Customer (or user) engagement isn't one team's job. It's Product. It's Product Marketing. It's engineering. Success... Support... etc.

[Peter Preston @pgpreston]

An app without customer engagement isn't going to grow. There are plenty of fortunate companies who haven't had to pay attention to these numbers. But as the market tightens and more competition comes online, this is important.

[Peter Preston @pgpreston]

Do you write? And if you do, who or what writing inspires you?

[Peter Preston @pgpreston]

I have two things on my desk all the time.

One is coffee. I'm addicted. Oh well.

The other is stacks of books, printed letters, even printed linkedin posts. It's how I steal inspiration without getting sucked into the internet. When I should be writing.

But what about you?

[Peter Preston @pgpreston]

What happens when you ask ChatGPT to come up with "realistic" company names.

Who wouldn't want to work in a *realm*? 🏰

BTW -- we're putting a new UI on @AccoilAnalytics. Are we overindexing on green?

[Peter Preston @pgpreston]

Clarity in communication is key. Define your metrics. Share your definitions. Watch how it transforms your conversations and outcomes.

[Peter Preston @pgpreston]

Ever noticed how your metrics don't mean squat if no one knows what you're measuring?

Here's a nugget from my customer calls: If you're not crystal clear about what you're measuring and reporting on, you're just talking to yourself.

[Peter Preston @pgpreston]

Every metric we talk about is accompanied by a clear definition and *context *.

This aligns us internally and improves our communication with customers. They know exactly what to expect and how to interpret our reports.

[Peter Preston @pgpreston]

I don't remember the movie Eyes Wide Shut. Not sure if I ever actually watched it.

It's probably not a happy ending.

Talking to more customers and potential users has been eye-opening. It's something we won't stop doing no matter the stage we're in.

[Peter Preston @pgpreston]

Eyes wide shut is a terrible way to build a product.

After months of building and updating Accoil Analytics, we're letting people see it.

The reactions have been encouraging. I mean, I've got a good feeling about this thing.

[Peter Preston @pgpreston]

It's not easy to have conversations that don't reflect back what I want to hear. And for sure it's easier to just keep building while pretending it's all perfect.

[Peter Preston @pgpreston]

* Talking to customers. As many as possible.

===

The best part of this is that you can always make it better. That's the real aim. Not perfection. Better.

[Peter Preston @pgpreston]

We're probably missing a few opportunities to connect with users.

That's a screenshot of our 'screens'. Each one has several areas where we can play with the empty states, add helper text, maybe sneak in a modal.

But when does it become too much?

[Peter Preston @pgpreston]

* What PLGeek Ben Williams calls Friction Logging, we're going through the user experience looking good and bad friction

* Mapping it all out using Miro. This gives us a 30,000ft view of all the touchpoints so we can see what it looks like in total, not just one page at a time