Every build-in-public account you follow is the same three files.
A README. A CHANGELOG. A prompt to Claude.
He pushes a commit at 2 PM. Updates the README with a new feature. Adds two lines to the CHANGELOG.
Drops both files into Claude.
Give me a Twitter thread, a LinkedIn post, and a 600-word article.
Ninety seconds later he has all three.
He schedules them across the week.
The product is the source material. Every commit is a content event. README is the brand voice. CHANGELOG is the timeline.
Claude does the rest.
One indie hacker I follow ships ten posts a week. Codes four hours a day. He's not typing posts. He's typing commits.
His voice across Twitter, Substack, LinkedIn, and his newsletter is identical same system prompt pinned to the same Claude project.
Write in my voice. Casual. Builder energy. End on a question.
The reason every build-in-public feed feels samey isn't that everyone says the same thing.
It's that everyone runs the same prompt over the same README.
The skill stopped being writing.
The skill is structuring your repo so Claude has something to write about.
Good README, good content.
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