Faith

Marketing | Tech | Comms

[Faith @phayteeee]

Key features include:
Secure user authentication
Account balance tracking
Automated email alerts
Full credit & debit services
transfer functionality
API documentation using Swagger
PDF generation for bank statements
Robust security implementation with Spring Security and JWT

[Faith @phayteeee]

@CFCCatalyst @sapaphobic Can I dm?

[Faith @phayteeee]

@drpenking 😂😂😂😅

[Faith @phayteeee]

@joydev_1 💯

[Ebuka Chidube👑 @Daevee007]

If you’re running ads in a tech company, you need to read this.

When it comes to attribution, two incredibly important metrics you need to pay attention to are count and volume.
Stay with me I will explain.

On this app there are a lot of brilliant people that do performance marketing but many of them are not running ads for core tech companies.

Mostly info products or ecomm. At best lead gen.

The platforms in use mostly cover attributions solutions or they could be plug as play as needed.

If you run ads in any tech company you have to build out your attribution systems.

No automatic events matching here, no conversion API. It will be you and the developer, that’s why this tweet is important.

Say Appsflyer or any mobile measurement partnership tool of your choice is already setup, the next thing is to measure conversion count and volume.

How many times did the required action you’re trying to measure happen and how much volume came through in terms of numbers.

I’ll use my 9-5 as an example.

If I want a potential user that sees my ads to use our house money product, I need to see every single time someone funded that wallet and how much.

This does two things for me
1.I can see the channels that drive the highest count in terms of the event I’m optimizing for
2.The most important is that I can see how much came through in terms of assets that we will not manage in the house money wallet (naira and kobo). You see, some channels can drive higher counts but lower volumes.

You need to ensure that your spend is always allocated to channels that will probably drive lower counts but more volume or best case scenario, a balance between both metrics.

So here’s a task for Monday,

Open your Appsflyer or alternative tool, look for your North Star metric. (The one metric that matters to your business.)

Are you measuring count and volume ? If no, fix it. Schedule a meeting with your dev.

Back end and mobile dev will be mostly the two functions you would need.

If yes, next step.

Go to your break downs, look at your channels and see how count and volumes are being recorded.

You can even take it a step further and see what creatives are driving either volumes or count.

You will know what platforms to allocate budget to, and what new creative iterations to test next week.

I’ll do my best to tweet more about performance marketing in tech. A lot happens in here.

[Faith @phayteeee]

@DeSwiss_1 @instablog9ja Ah😂

[Faith @phayteeee]

@NigerDeltaEngr @Olami_deeEbony 😂😂😂

[Faith @phayteeee]

@ThatGuy_Blessed @beeskinggg @mediaablogg 🤣

[Faith @phayteeee]

@DifferentKaro 😂😂😂😂

[Elon Musk @elonmusk]

😑

[Faith @phayteeee]

@riload3d @sciencegirl Huh??😂

[Faith @phayteeee]

@nathniel_xr Congratulations 🎈

[Faith @phayteeee]

@luciquincy93 @TheIgboWolf @Munalozy 😂😂

[Faith @phayteeee]

@claudeai

[Faith @phayteeee]

@folaoftech 😂😂

[Swapna Kumar Panda @swapnakpanda]

System Design becomes EASY after you watch these Videos:

[Faith @phayteeee]

@UtdKhare @Hybrid_Ola Yeap

[Faith @phayteeee]

@dv_neem @IwuDesigns 👏👏👏

[Faith @phayteeee]

@pipe_dev 😂😂😂

[Faith @phayteeee]

@SuaveYusi @iNspiritextra What’s the title please?

[Stanlee | Web developer @stanlee0nX]

This video cracked me up😭

Especially when you’re prompting😂😂