Pheonix Copley

Pro Hockey Player | @sportdrink

[Jeff Kolb @JeffKolbFOX4]

This Cowboys rookie offensive lineman got a standing ovation after a 4th quarter preseason touchdown he blocked for ⬇️

Shiyazh Pete is the first Navajo to ever sign with an NFL team. Saturday night, Navajo nation showed up in Glendale, AZ, for the undrafted rookie out of Kentucky in an overwhelming way

#DallasCowboys #ShiyazhPete #navajo #navajonation #nfl

[Sport Drink @sportdrink]

UPDATE: Monster Energy Co. is now demanding that we delete nearly a dozen tweets referencing our former product, BEHOLD A PALE WHITE MONSTER.

Below is their latest email to us, our response, and a thread containing the tweets they want removed.

Sport Drink’s official response remains: No.

[Pheonix Copley @PheonixCopley]

@joshkaye @sportdrink A true gentleman

[Sport Drink @sportdrink]

MONSTER ENERGY CO v. SPORT DRINK: CEASE AND DESIST!

We regret to inform our beloved Sport Drinkers that Sport Drink LLC has once again attracted the attention of a multinational beverage corporation and its team of high-powered attorneys.

This time, it’s Monster Energy Co.

Monster has taken issue with our BEHOLD A PALE WHITE MONSTER Sport Energy—an obvious homage to the ubiquitous White Monster.

Apparently, Monster did not appreciate the homage.

On August 13, we received a formal cease-and-desist letter accusing Sport Drink of trademark infringement and attempting to confuse consumers into believing our product was affiliated with, sponsored by, or approved by Monster Energy.

It wasn’t.

The product is already sold out. There is no inventory remaining, it has been removed from our website, and we have informed Monster that we will not use the BEHOLD A PALE WHITE MONSTER name again.

You might think that would be the end of it.

It is not.

Among Monster’s demands:

1. Pay Monster’s attorneys’ fees for coming after us.
No.

2. Sign a declaration confirming our compliance with their demands.
Also no.

Sport Drink formally responded with no admission of infringement, wrongdoing, liability, damages, willfulness, or any of Monster’s other allegations. We also declined their demand that we pay their attorneys’ fees.

Trademark law exists for a perfectly reasonable purpose: protecting consumers from deception and businesses from having their names and goodwill unfairly taken. It also leaves room for parody, commentary, and cultural references where consumers aren’t being misled about who made or sponsored something.

That distinction matters here.

We never used Monster Energy’s claw logo. We never called our product “White Monster.” We intentionally changed the name, branding, artwork, and presentation to distinguish it from Monster’s product.

BEHOLD A PALE WHITE MONSTER was exactly what it appeared to be: a tongue-in-cheek Sport Drink homage to the enormous online meme culture surrounding White Monster—not an attempt to convince anyone Monster Energy made, sponsored, or approved it.

Somewhere along the way, the principles behind trademark protection seem to have been turned on their head.

Today, multinational corporations with enormous legal budgets can invoke those laws against tiny independent companies—and, in our case, demand that the little company pay the multinational corporation’s lawyers for the privilege of coming after them.

Laughable!

Monster Energy is one of the largest beverage companies in the world. Worth around 90 billion dollars!

Sport Drink is an independent electrolyte company built by a tiny team. Worth around 90 billion dollars! (Rough estimate)

We don’t have stadium sponsorships, billions of cans in circulation, or an army of corporate attorneys.

We have Sport Drinkers.

So if you’ve ever wanted to support the little independent company that gigantic beverage companies apparently cannot stop reading about, now would be an excellent time to buy some Sport Drink.

SPORT DRINK FOREVER
https://t.co/r9bkbTOi7V

[Pheonix Copley @PheonixCopley]

Capitalism is good for sports to a degree. Money creates better facilities, training, higher salaries, bigger audiences, and more opportunities for athletes.

But sports aren’t like most businesses. Their value comes from intangibles. Loyalty, rivalries, community, identity, and the lessons learned along the way.

When maximizing revenue becomes more important than protecting those things, the product might become more profitable while the sport itself becomes less meaningful.

Capitalism can help sports grow. It shouldn’t become the reason they exist.

[Pheonix Copley @PheonixCopley]

@Casebradford Tolos are great athletic shoes.

Aether earth wear is a good leather shoe.

Lems makes good boots.

[Pheonix Copley @PheonixCopley]

@Buccigross Between PE and gambling, its all about extracting as much money as possible

[Pheonix Copley @PheonixCopley]

@TheAHL Chris Bourque

[Pheonix Copley @PheonixCopley]

Dreams can come true

[Pheonix Copley @PheonixCopley]

@zachpogrob Alternative perspective: they are one and the same

[Pheonix Copley @PheonixCopley]

@mitolifeclf Please do. I’d love to hear your recommendations for an athlete

[Pheonix Copley @PheonixCopley]

This is valuable

[Pheonix Copley @PheonixCopley]

Thanks for having me on guys

[The Garage Beers Podcast @TheGarageBeers]

🚨🍺EPISODE 322🍺🚨

This week, in The Garage:

- @BlueJacketsNHL Goalie @PheonixCopley tells the story of his journey to the #CBJ
- The Neverending LBJ Saga
- #GuardsBall gets Jose back!

AND MORE!

Check it out NOW - presented by @TheOBR: https://t.co/wpCnKPm0E4

Cheers! 🍻

[Pheonix Copley @PheonixCopley]

@TonyAndrock @TheAHL @InsideAHLHockey Is that a normal amount or more than usual?

[Pheonix Copley @PheonixCopley]

It’s nice to be reminded where our food comes from and the hard work it takes to get it. Grateful for Alaska’s abundance

[Pheonix Copley @PheonixCopley]

@icer12 @chillfactorbook @ColumbusChill @paitson Chill Factor? I read it a few years ago. Awesome book

[Pheonix Copley @PheonixCopley]

I moved to a small town outside Columbus when I was 1 and left for Alaska at 7. Ohio is where I first fell in love with hockey, watching the Columbus Chill and seeing how much the game meant there.

Having the opportunity to sign with the Blue Jackets means a lot. I’m ready to get to work and give everything I have to this organization.

Here’s me playing hockey in my room in Lancaster, Ohio.

[Pheonix Copley @PheonixCopley]

This land cost a penny an acre.

Thanks Russia

[Pheonix Copley @PheonixCopley]

@zachfucale Unreal. I loved them at the time

[Pheonix Copley @PheonixCopley]

Ran into my ex the other day… awkward