Ok, let's talk about brand building, specifically brand memory. Brand memory is building strong associations with your brands that will drive better recall and consumer choice. #strategy
Marketing your founder story and your market-problem-solve is cool and all (it gets boring really fast) but it's not a brand strategy with long-term salience.
@binghott Depends on the vibe you’re going for. You can stay at the Biltmore and just relax all day. You go to to edition hotel which is supposed to be more family friendly. Lots of people have no idea what miami offers, feel free to DM if you’re looking for more ideas.
@BHacrosstheUS@iiiitsandrea that’s hoping for more out of the industry I love? Yes. It’s all been confined to article headline hits and circular pats on the back. I.e. we are still talking about the moldy whopper…