Started ecom 2 weeks ago and just hit my first $2k day. Feels like I found the keys to the kingdom..
Huge s/o to @cjfeth’s community for the guidance.
S/o @jemildm for introducing me to ecom.
S/o @shauneng and @jforjacob for posting sauce showing what’s possible.
10k/d otw
If you’re in ecom you need to learn to be ok with thugging it out for weeks (even months) before breaking through on a product
Idk if it’s what youtube guru’s are teaching now but expecting a new product to rip in the first week is an unrealistic expectation
My latest brand took around 2 months until we were hitting profitable scale in the US
Two other close friends of mine who are now doing multiple 7 figure months with their brands were both unprofitable for 4-8 weeks
None of us jumped product
We just doubed down on properly understanding our customer
The issue is most people think a few deep research prompts or a few hours of manually scrolling reddit gives them this
You’re barely scratching the surface, this is just the tip of the iceberg and the absolute bare minimum that everyone else is doing, so what gives you an edge?
You need to avatarmax every day
And the highest impact thing you can do which your competitors aren’t is to put a high focus on curating algorithms into your customers
Don’t just watch the content, actually understand the organic content they consume on the deepest level
- What’s getting views
- Whats getting shares
- What’s promoting high engagement in comment section
- Which comments are getting high likes/replies
Do this everyday and you’ll be fed the highest quality content in your vertical & will very quickly start to identify breakthrough patterns
The dots start to connect & you’ll realize how fucking robotic your ads sound. Just a complete disconnect to the avatar through a complete lack of understanding on what they resonate with.
All it takes is one line in your script that causes a huge disconnect to kill your ad
Now imagine you’re doing this across all your concepts? You’re cooked
If you’re reading this & you’re slightly unprofitable or around breakeven, then this is your wake up call
Don’t kill your product, it’s not the issue
It’s your execution & lack of understanding
Been a crazy busy month, didn't really get to acknowledge our first 20k Day on May 1st.
But another milestone ticked off. I've now realised our systems, feedback loops and team organisation need to be far far better (improving this will only help us scale futher) - Finding it hard to focus on the most important tasks currently so will need to fix this ASAP, which in our case would be research, creatives and leveraging (not relying) on the latest AI.
It really was better ads and upping budget to get to this target so will start to do more CRO tests soon.
We also improved our product quality start of Feb which made our cogs go up slightly but really hopeful that this will heavily lift our repeat customer %.
Anyway here is a picture from August 2023 when I had about $200 in my bank, trying to go viral with a fucking raincloud on organic ☠
Back to work we go, so so much to do and a fuck ton still to learn and a lot to get better at. Again shoutout to the community @cjfeth has, been super helpful!
Two years ago @Jameseeeey joined EB & hit his first 2k/day
2 years later him & @harryecommerce are now at 1M MRR with no signs of slowing down
They turned up to every call
Asked questions
And executed
Huge W 🤝
Everyone in ecom rn is obsessing over MRR but 90% of them are wasting their time
They’re selling shit that takes 2 weeks to arrive & when it does, it smells like a chinese sweatshop & the product looks nothing like what’s on their PDP
You’ve paid a higher CAC to acquire that sub & now to get that 2nd rebill you’re either turning off all reminders & hoping for the best
Or you’re just running straight BH in the first place & then come on X to appeal when SP shuts you down
If you actually want to make some serious fucking bread in ecom, you need to understand, and I mean truly understand that product is king
Customers genuinely fuck with what you’re selling, MRR compounds month on month, churn drops, profit climbs & subscription becomes a true value add instead of a trap
You scale harder, make more money with less effort, and build actual enterprise value
So here’s what I’ll leave you with…
When you test a product & it starts ripping to 20k/days
Don’t pull that cash out to buy a datejust or miami studio apartment
Invest it back into your product & team
Better packaging
Better quality/formulation
Faster shipping
Better customer service
Then go hard on MRR
Short term cash never lasts
Ecom is cracked right now
It feels like 2021/22 again
I think we’ll look back on this time in a few years to come and call it “the good days”
We’re living in a time right now where it’s never been easier to launch stores & hit huge scale FAST
If you’re in the game, you know some of the stores
0-8 figures/month & some of these brands launched less than a year ago
Then you do a deep dive into their funnels & it’s sheer creative volume driven by AI
LP’s are one shot manus prompts
They’re running 100k/days with a few editors & VA’s
It’s crazy what’s there for the taking & the the playbook is right in front of us all
Look at medvi, billion dollar company driven purely by huge creative output using AI authority figures with whitelisted pages
The barrier has never been easier to hit 1m+ months
Get a higgsfield account, build some solid workflows for high creative output, and dial in on one market with a huge tam & learn it like the back of your hand
Move like a fucking savage, go deep into your angles, avatars etc - push messaging across different formats
Have an obsessive love for the game, execute relentlessly & it’s hard not to lose
Don’t waste this opportunity
Ecom is cracked right now
It feels like 2021/22 again
I think we’ll look back on this time in a few years to come and call it “the good days”
We’re living in a time right now where it’s never been easier to launch stores & hit huge scale FAST
If you’re in the game, you know some of the stores
0-8 figures/month & some of these brands launched less than a year ago
Then you do a deep dive into their funnels & it’s sheer creative volume driven by AI
LP’s are one shot manus prompts
They’re running 100k/days with a few editors & VA’s
It’s crazy what’s there for the taking & the the playbook is right in front of us all
Look at medvi, billion dollar company driven purely by huge creative output using AI authority figures with whitelisted pages
The barrier has never been easier to hit 1m+ months
Get a higgsfield account, build some solid workflows for high creative output, and dial in on one market with a huge tam & learn it like the back of your hand
Move like a fucking savage, go deep into your angles, avatars etc - push messaging across different formats
Have an obsessive love for the game, execute relentlessly & it’s hard not to lose
Don’t waste this opportunity