Real growth can only come from being multidimensional and integrate various conflicting parts of your personality. Living just as a strong 'warrior' archetype is attractive to egos of the immature, but will have catastrophic consequences.
The problem with Andrew Tate is that he's showing to the world his one dimensional persona, i.e what his ego is comfortable presenting. This captures the imagination of men, who want to emulate him without having the necessary temperament or stage of development.
Such young men want to skip steps and risk repressing their genuine personality, in order to be more like Tate. This can only lead to more inner turmoil and dissatisfaction.