PH Mullen

I accelerate corporate growth. 3x marketing leader. Watching the changes. Author "Gold in the Water." Defiantly optimistic.

[PH Mullen @phmullen]

Unlock your brand! https://t.co/FvZkTWh5Bz

[PH Mullen @phmullen]

Driving hands-free, Coworking by voice, this is 2026. https://t.co/MxwFEsNqn0

[PH Mullen @phmullen]

My latest --> CMO Growth Engine strategies: 95% of B2B buying decisions are made when you're not in the room (often LONG BEFORE you even know the buyer). Train machines to showcase your product and win the sale. https://t.co/VSopqR9lo0

[PH Mullen @phmullen]

Hands in my lap. My car self-driving over Santa Cruz mountains.

On my phone, AI is synthesizing 34 recorded meetings from the first 2 nonstop weeks of my new job.

I’m talking into the air. Building strategy.

My words become TCP Packets. They hop across 10 networks.

Parts of them ping around the globe in milliseconds.

Then land inside Claude as instructions.

Human and Tools.

52 MPH. Here comes a turn. The car self-glides.

My nervous hand returns to my leg.

Van Halen on Spotify.

It’s so easy to feel overwhelmed by all this.

Yet at the same time, the sunset coming through the windshield feels like sunrise.
https://t.co/WoxAf3vQ4S

[PH Mullen @phmullen]

I’ve joined https://t.co/NO5NHH5Ilr as Chief Marketing Officer. I get to drive impact at one of the world’s most innovative AI companies!

Here’s what it means:

We’re at one of the most consequential inflection moments in history.

Everything is Tumult.

Everything is Opportunity.

Amidst this, the most consequential shift in technology is happening at the Agentic AI level.

That’s where the deepest value is unlocking.

Project by project.

Business by business.

https://t.co/v5w5D0xsKO

[Adam Gretz @AGretz]

I have seen first sips of beer. This is not a first sip of beer lol

[PH Mullen @phmullen]

How to GTM this thing called life in 2026. https://t.co/5ogV8jOo6C

[PH Mullen @phmullen]

It's a "Battle for Your Optimism" #AI will destroy us...no, it saves us. Here are forces competing for your attention, and why optimism is a discipline. https://t.co/Th44uINyqI

[PH Mullen @phmullen]

"Morning Coffee with #Claude" What happens when an #AI-first marketer starts the day with a conversation about operational range and creative possibility. https://t.co/Q8mf0Vx7Uj

[PH Mullen @phmullen]

What I tell my kids about AI and getting involved NOW. "You Don’t Need Sunlight to Strike a Match" On resilience, personal dimension, and finding your own fire when the conditions aren’t perfect. #AI #GTM https://t.co/i9TUMC6a5v

[PH Mullen @phmullen]

"The Ultimate BOD Dashboard" (Video on GTM Growth): a visual walkthrough of the board reporting framework for PE-backed marketing leaders. https://t.co/Wc8Innc9Sz

[PH Mullen @phmullen]

"The Ultimate Board of Directors Dashboard for PE Portfolio Companies" (GTM Growth essay) -> Here's a one-page marketing dashboard framework for board reporting, PE metrics, and executive visibility into pipeline performance. https://t.co/TyaoYjDGF8

[PH Mullen @phmullen]

"The Cheapest Growth Engine You’ll Ever Build" (GTM Growth insights) Rolling Thunder strategy: how capabilities beat differentiation, and differentiation beats results claims in B2B marketing. https://t.co/7nkAZsKokZ

[PH Mullen @phmullen]

"Strong Product, Analyst Darling, Invisible Market" (GTM Growth Essay) A three-problem diagnosis using Cialdini’s principles and four B2B archetypes to explain why great products stay invisible. https://t.co/pEMqS8yaYg

[PH Mullen @phmullen]

"Diagnose Before You Prescribe" ( Marketing Growth Essay 2)
The Bowtie Growth Formula, 30-day diagnostic framework, and why most CMOs fail by prescribing before they understand the patient. https://t.co/yMydb0IHV4

[PH Mullen @phmullen]

"The Leadership Gap Nobody’s Talking About" (Essay 1)
Why CMO tenure is shrinking, what you really inherit when you take the role, and the three jobs no one tells you about. https://t.co/0JGqKxDBF5

[PH Mullen @phmullen]

"The Demand Engine"
Building a repeatable B2B pipeline machine: how to connect capital allocation to pipeline generation and make demand creation a system, not a campaign. https://t.co/o3Nb2u9EDL

[PH Mullen @phmullen]

"2026 B2B Growth Engine Playbook"
The full blueprint: three outcomes every B2B marketing org must deliver, four strategic traditions, and how to build a growth engine that compounds. https://t.co/HSY8PuGVvd

[PH Mullen @phmullen]

I accelerate growth for B2B enterprises. I "build in public" by writing about modern B2B growth strategy, CMO leadership, and the GTM operating systems behind marketing that actually works.
Subscribe to The Growth Engine Playbook → https://t.co/5ogV8jOo6C

[PH Mullen @phmullen]

I started on Substack. Follow me for Silicon Valley life, GTM, marketing, and family. https://t.co/LoeG28Bbbx