Today I'm picking up a new kitten.
As a person, I'm excited.
As a UGC creator, I'm suddenly seeing content opportunities everywhere.
As Simon my 9 yo Siberian husky, this is probably the beginning of the end.
Spent some time looking at other UGC portfolios today.
There is some amazing talent out there.
Good news: I'm inspired.
Bad news: I immediately found three things I want to improve on mine.
Some brands are still marketing like it's 1999.
Meanwhile, their competitors have five social media accounts and are absolutely killing it.
Then they wonder why nobody knows they exist.
โEven a 53-year-old GenX cubicle queen knows this: Businesses canโt advertise like they used to. You canโt just drop a fancy commercial on TV and call it a day anymore. In 2026, if real people donโt trust your product, youโre invisible. Thatโs why honest UGC from actual humans (not influencers) is the new marketing. Weโre the ones deciding what to buy while sitting on our decks scrolling at 2am.โ
โWhy UGC? Iโve spent 20 years stuck in cubicles on the corporate side. For the first time in history, the power in marketing has shifted from million-dollar TV studiosโฆ to regular women filming in their living rooms. And with that shift comes the money. Thatโs why Iโm here.โ
#UGC #UGCCreator #ContentCreator