.@Instacart has confirmed that it plans to run an ad in @SuperBowl 60 on February 8. The delivery app is working with its internal creative agency Local Produce as well as @BBDOWorldwide and McCann on the campaign. https://t.co/1v7Vg3zMtz
Instacart played it safe in the Super Bowl: Big-name mascots, '90s hip hop, and a simple story. Does it reinvent the wheel? No — but it doesn't have to. Here's why for @Adweek https://t.co/d86HolMyIN
Superbowl updates!! 🏈🏈🏈 Instacart is a new advertiser to the game and Tubi, Rocket Companies, and Disney are all back.
See who else is in here 👇 https://t.co/3UzhZaJH9Y
"The way @ArtButSports pairs moments in sports to artistic masterpieces is nothing short of brilliant."
via @lorenzoferrigno's latest story in The Piazza below:
Finding Art's Masterpieces at the #Olympics https://t.co/D6INVFlpJ6
A great summary of why ad $ are shifting to retail media: "Not only is it fertile ground for an advertiser to get their offerings in front of consumers looking to spend, it comes with a lot of first-party data."
https://t.co/qxlJv7ntR8 via @Lilliannnn@CNBC
Instacart elevated a former Uber veteran to CFO, replacing Nick Giovanni who is retiring. The company also reported first-quarter revenue that beat analysts’ estimates. https://t.co/gDZx3sfoaY