Pillar Digital Marketing Agency

Proven blueprint to help reliable local service businesses grow online -- without expensive paid ads. No contracts - no jargon - no excuse marketing. Grow Local

[Pillar Digital Marketing Agency @pillarcommunity]

@JoyanneHawkins Google hates it when people say SEO is dead, but there's something to it.

[Pillar Digital Marketing Agency @pillarcommunity]

@JoyanneHawkins Algos are getting smarter, now for a small business, it's all about Customer Experience Optimization 🤔

[Pillar Digital Marketing Agency @pillarcommunity]

Beware of robo calls telling you that your Google Business Profile hasn't been claimed.

[Joy Hawkins @JoyanneHawkins]

https://t.co/Ve8regfDFO

[Pillar Digital Marketing Agency @pillarcommunity]

@ConnorGillivan You can't trick Google anymore - SEO is really just Customer Experience Optimization (CXO)

[Pillar Digital Marketing Agency @pillarcommunity]

Your customers want to know who they're working with. Don't forget to include a few quality headshots of you and your team on your website. It's one of the best investments you can make in your marketing, and one of the easiest ways to earn trust.

#localmarketing #smallbusiness

[Pillar Digital Marketing Agency @pillarcommunity]

Between the time we ran the 2 local search grid reports, we made no other changes to their marketing. No website updates, no new posts to GBP, no new citations. So we're comparing apples to apples. Anyone else have recent data on this?

#SEO #Google #Marketing

[Pillar Digital Marketing Agency @pillarcommunity]

MCAS Roofing was sitting at 92 reviews on 8/31/24 when we ran a local search grid. That week, they got to 104 reviews. On 9/6/24 we reran the search grid and saw a nice bump in local pack rankings after blowing past 100 reviews. It's just 1 test, but seems like 100+ reviews works

[Darren Shaw @DarrenShaw_]

@pillarcommunity @JoyanneHawkins Yes. Tests from @SterlingSkyInc have shown a boost at 10 AND no noticeable additional boosts as additional reviews come in.

There is a theory that there is another boost at 100, but I haven’t seen any testing or case studies with evidence for this.

[Pillar Digital Marketing Agency @pillarcommunity]

Does anyone know if you can still create new https://t.co/0riGGo2pXI on your Google Business Profile? @DarrenShaw_ @JoyanneHawkins 🙏🏻

[Pillar Digital Marketing Agency @pillarcommunity]

What's the latest data saying about the number of reviews on GBP before you get a big boost? @DarrenShaw_ and @JoyanneHawkins I believe last we heard, after 10 reviews you saw the biggest impact on rankings? Is that right?

[Pillar Digital Marketing Agency @pillarcommunity]

@DarrenShaw_ @mblumenthal At first this drove us nuts. Now it seems like if you wait awhile after you get the image not approved "stamp"...they'll actually approve it. It seems like one of those issues with their algo as they try to improve quality over time. Like when real reviews don't show up.

[Darren Shaw @DarrenShaw_]

How to respond to a positive review:

1️⃣ Start with gratitude.
2️⃣ Personalize your response.
3️⃣ Invite your customers to return.

Let's break that down further 🧵

#seo #localseo

[Pillar Digital Marketing Agency @pillarcommunity]

I'm a Certified Fraud Examiner turned local marketer...for the life of me I can't figure out the motive of scammers when they message your biz on GBP...all of my clienta have this happen to them occasionally....any ideas @DarrenShaw_ @JoyanneHawkins? Just wondering 😃

[Darren Shaw @DarrenShaw_]

This story is amazing.

🔸Scammers suggest an edit on airlines' GBP to change the phone #.
🔸Google publishes the change 🤦🏻‍♂️
🔸Calls now go to the scammers, & they steal credit card details.

Delta (and you!) can solve this with the new @whitespark GBP change notification system.

[Pillar Digital Marketing Agency @pillarcommunity]

We've used @clickfunnels before, so we're super excited to give @Zoho Landing Page a try.

[Darren Shaw @DarrenShaw_]

Google just emailed me a reminder that spam fighting can be extremely effective.

That’s at least 40,000 more views for my client since bumping their competitor down in the rankings by removing keywords from their business name.

#localseo #seo

[Pillar Digital Marketing Agency @pillarcommunity]

Anyone find a good solution to export performance results from new Google Business Profile backend? The insights data from within GBP dashboard is not the same😟 #localseo @DarrenShaw_

[Pillar Digital Marketing Agency @pillarcommunity]

@DarrenShaw_ @JoyanneHawkins Thanks for ur thoughts. Definitely a risk, but seems like a huge opportunity especially in our NYC region. The question is once you factor in distance, it gets trickier.

[Pillar Digital Marketing Agency @pillarcommunity]

Attention local pizzeria owners. Anyone have their Google Business category as "pizza delivery" instead of pizza?

Local SEOs @DarrenShaw_ @JoyanneHawkins what's your take on using pizza delivery.

When people search pizza delivery will u be weighted as more relevant? #localseo

[Pillar Digital Marketing Agency @pillarcommunity]

Local Marketing tip: Your website is your most valuable sales tool.

Don't waste valuable real estate. The top of the page should explain what you do...

⏱️ In under 5 sec

✅ What problem do you solve?
✅ What makes your biz unique?
✅ How do I get started?

#SmallBusiness #SEO

[Pillar Digital Marketing Agency @pillarcommunity]

Too many contractors miss the mark when it comes to your marketing. Your message is everything. Your local marketing is about earning trust from your potential total customers. Show off what you do best.

#localmarketing #SmallBusiness #LocalContractor #GoogleBusinessProfile