Yuping Liu-Thompkins

Professor of Marketing & Founder of Loyalty Science Lab; passionate about technology, research, jazz, and a good bowl of noodles.

[Yuping Liu-Thompkins @PingTweets]

A thoughtful discussion of what Web3 means to branding, value, and loyalty marketing.

[Loyalty Science Lab @LoyaltyScience]

We are excited to introduce a new "Reenvisioning #Loyalty" series. In this 1st story, our advisory board member @scotthebrave discusses the shift from value extraction to Web3's value sharing among buyers, believers, citizens, & creators. Read for free at https://t.co/h0Xe93Y9gK

[Loyalty Science Lab @LoyaltyScience]

Understanding the 'psychological contract' your #business has with its #customers can reshape your #marketing, #marketingstrategy, and #business interacts with customers. Learn more in our latest @medium article: https://t.co/8dpxOF4eGl

[Nathaniel Meyersohn @nmeyersohn]

Keep your corporate hands off my Starbucks rewards points

https://t.co/HJhZRIVek4

[Yuping Liu-Thompkins @PingTweets]

Just learned that my former piano teacher Mrs. Marilyn Forman recently passed away. Feels really sad about the loss. She was the piano teacher that taught me as an adult piano learner not just technique but also feeling the music that I played. RIP Mrs. Forman!

[Yuping Liu-Thompkins @PingTweets]

This is truly horrifying and unbelievable.

[NowThis Impact @nowthisimpact]

While discussing a bill that would enact a total abortion ban in South Carolina with no exceptions for rape or incest, State Rep. Doug Gilliam (R) argued that young girls who are raped by their fathers have ‘options’ like going to Walmart to get Plan B

[Anirban Mukhopadhyay @nomologic]

Introducing Marketing Letters' data policy https://t.co/6sevq0P7Cs

Hopefully a step in the right direction. Many thanks to Aparna Labroo, Natalie Mizik, and Russ Winer for inviting me on board, and @dmayzlin , @dahlcubed , and Joachim Vosgerau!

[JAMS @JAMS_updates]

OPEN ACCESS: Where is AI technology headed? This paper argues that empathic AI is the future and offers a systematic look at how artificial empathy works in marketing.
https://t.co/5vAL4KaZfe

[Yuping Liu-Thompkins @PingTweets]

@faderp @WhartonPress Congratulations! Sounds like a really interesting book.

[Quartz @qz]

📬 Daily Brief: Remember Uvalde https://t.co/rL2O8RDjuR

[Yuping Liu-Thompkins @PingTweets]

Gun violence really has to stop. My heart breaks for all the Uvalde children who could have had such a wonderful life ahead of them, and the unbearable pain their parents must be feeling right now.

[Loyalty Science Lab @LoyaltyScience]

A new insightful research publication in @IJRMktg by Professors @NickBombaij, @SarahGelper, and Marnik Dekimpe analyzes 879 short-term loyalty programs to find successful designs. Full paper at https://t.co/Mls26TeDaA. We summarize the key insights at https://t.co/82a9q69uUW.

[Adam Zyglis @adamzyglis]

This will hurt for quite awhile. People often say that one of Buffalo's greatest strengths is its people. Now is the time to rely on each other... @thebuffalonews https://t.co/0xchOkNGIM

[Yuping Liu-Thompkins @PingTweets]

@DrGiesler Great paper!

[Yuping Liu-Thompkins @PingTweets]

The effort paradox

[Journal of Consumer Research @JCRNEWS]

Products designed to make caregiving easier may come with a cost: consumers may feel they have not exerted enough effort. @xgarciarada and team's fascinating @JCRNEWS paper is an April 2022Editor's Choice. Read it now for free: https://t.co/r73WFw1TAp

[Yuping Liu-Thompkins @PingTweets]

Very disappointed in @BNVirginiaBeach not being able to correct their mistake via the phone or virtually. The clerk forgot to apply a buy one get one 50% off deal. Now I have to take 1 hour out of my day to get that addressed in store. Digital transformation, anyone?

[Loyalty Science Lab @LoyaltyScience]

How are loyalty programs in North America, Europe, and APAC different from each other? The new @antavo loyalty reports offer some insights. See a quick summary at https://t.co/WVe71PRD4L.

[NowThis Impact @nowthisimpact]

This toy is teaching kids how to create clean energy with mud

[Yuping Liu-Thompkins @PingTweets]

When both of my kids jump up and down with joy knowing their new books have just arrived from @BNBuzz, I feel like I've done something right as a parent. #readingisfun

[Yuping Liu-Thompkins @PingTweets]

The pandemic has made the academic marketing job market very inconsistent, taking a toll on both candidates and schools. Glad to see @AMA_Marketing issuing academic job market guidelines and a recommended schedule: https://t.co/4RjVttGbus

[Yuping Liu-Thompkins @PingTweets]

Proud of what the school is doing to teach children from very early on the value of generosity and community.

[Norfolk Academy @NorfolkAcademy]

Great job 3rd grade, which completed its community engagement drive Friday! The donations of food, hygiene products, and baby items are going to the @FoodbankSEVA, which supports those in need. #NorfolkAcademy #communityservice #foodbankseva #FOODBANK