Paul Pianalto

F1 and MotoGP fanatic - Basketballing machine

[Paul Pianalto @pinni74]

@Leonizm351 Holy AI Batman!!!

[Paul Pianalto @pinni74]

@markgurman Go look at the AU website and prices there. They do not reflect the US price changes. An extra 24Gb in a MacBook pro is $900 extra. Let that sink in max spec MacBook Pro was around $12000 now it’s $16000. That’s a small hatchback. Apple vision pro 1Tb is $7200. Crazy money.

[Paul Pianalto @pinni74]

@SlowFastJames @flightradar24 I searched the wrong flight for that aircraft. The footage looks fake coz your brain says nobody is crazy or stupid enough to attempt such a manoeuvre. Absolutely wild and reckless. 🤦‍♂️

[Paul Pianalto @pinni74]

@BrooklynTri @flightradar24 Yeah I’ve seen a lot posts and realised I looked at the wrong flight of that aircraft. It’s so implausible it looks fake. You’d have to be stupid or crazy or both to fly that thing like that. Amazing it didn’t end up in a fireball 🤦‍♂️

[Paul Pianalto @pinni74]

@EBaviation Holy AI Batman!!

[Anish Moonka @anishmoonka]

September 1997. Steve Jobs stands before Apple employees and tells them he's been up until 3am finishing an ad. He's been back at the company for eight weeks. Apple lost $1 billion that year. Three months earlier, WIRED put Apple's logo on its cover, wrapped in barbed wire, with the word "Pray."

He starts by saying what he's found since coming back. He couldn't figure out Apple's own product line. He spent weeks trying to understand which model was which and how they fit together. He talked to customers. They couldn't figure it out either. He cut 70% of the product roadmap. People whose projects were canceled were, in his words, "three feet off the ground with excitement" because, for the first time in years, someone told them where the company was going.

Then he says something about marketing that changed how every tech company thinks about advertising.

He says Nike sells a commodity. They sell shoes. But when you think of Nike, you feel something different than a shoe company. Nike never talks about their products in ads. Never tells you why their air soles are better than Reebok's. "They honor great athletes. And they honor great athletics. That's who they are." He compares it to the dairy industry spending 20 years trying to convince people milk was good for them, failing, and then running "Got Milk," which doesn't even mention the product. Focuses on its absence.

He says Apple spends a fortune on advertising. "You'd never know it."

Then he fires the ad agency. Not just fires them. Apple was running a competition with 23 agencies. He scrapped the whole thing and hired Chiat/Day, the agency he'd worked with a decade earlier on the 1984 Macintosh commercial that advertising professionals voted the best ad ever made.

The question they asked themselves: "Our customers want to know who is Apple and what is it that we stand for?"

His answer: "Apple at its core, its core value, is that we believe that people with passion can change the world for the better. And that those people who are crazy enough to think they can change the world are the ones that actually do."

Then he plays the ad. In this room. To Apple employees. For the first time.

"Here's to the crazy ones. The misfits. The rebels. The troublemakers."

He says almost none of these people had ever appeared in an advertisement before. He personally obtained Yoko Ono's permission to use John Lennon. He says the estates and living subjects agreed because of their feelings toward Apple. "I don't think there is another company on Earth that could have done this campaign."

The ad broke that Sunday during the network premiere of Toy Story on ABC. Two 60-second spots. Newspaper ads in the Wall Street Journal, New York Times, and USA Today. Billboards in major cities. Buses in five cities featuring Rosa Parks. Painted walls. The whole thing.

Apple's stock was around $0.10 split-adjusted when this meeting happened. The company is worth $3.68 trillion today. Think Different ran for five years. Every product that came after, the iMac, iPod, iPhone, iPad, was built on the identity this campaign established by a guy who'd been back at the company for eight weeks and finished the ad at three in the morning.

Video: Steve Jobs internal staff meeting at Apple, September 1997. This is the first time the Think Different campaign has been shown to employees. Jobs had been back at Apple for eight weeks. Footage leaked from an internal recording.

[Paul Pianalto @pinni74]

@MykaSinister @DFFxAI That’s great idea! We should call it Skynet. 😉

[Paul Pianalto @pinni74]

@MetaM00 @Crazymoments01 And they’d be 100% correct! 🤣

[Paul Pianalto @pinni74]

@piersmorgan Aged like milk in the Brisbane sun…. 🤣

[Paul Pianalto @pinni74]

@LASHYBILLS This is why we need industrial sized blenders for humans like this. 🤬

[Paul Pianalto @pinni74]

@KimiGoatanelli _Australians enter the chat…._

[Mel Brooks @MelBrooks]

I told you we’d be back

[Paul Pianalto @pinni74]

@TaraBull808 Vladimir Putin’s transition is going well I see….

[Paul Pianalto @pinni74]

@SeanT6352944 @MattWallace888 Fiction is a popular genre I guess?

[Paul Pianalto @pinni74]

@Jbay2203 @LaurynBahen Yes it does. Nobody can then afford cars anymore. Problem solved! 🤬

[Paul Pianalto @pinni74]

@realspitfire Maybe she identifies as a llama? 🦙 🤷‍♂️😉

[Paul Pianalto @pinni74]

@JoeyMannarinoUS Trump’s boss told him not to apply a tariff to his country so he didn’t. Why is everyone skipping over $3.5b of fertiliser and platinum that is exempt? 🤷‍♂️
Putin will be building a bridge over the Bering straight soon to annex you without firing a shot. 🤦‍♂️

https://t.co/28Hb1andWE

[Paul Pianalto @pinni74]

Make it so I can see it! 🤣

[AlphaFox @alphafox]

Holy Star Wars crossover!!

This AI is getting so good, soon hollywould will be backrupt!!

Great job @ryanlightbourn!! https://t.co/E27BAgF16C