Sara Piper

Content + Marketing + Digital in sport. Progress would be impossible if we always did things the way we always have.

[British Cycling @BritishCycling]

A shot of Italian culture.

We’re pleased to announce a new four-year partnership with Alé, welcoming the iconic Italian brand as British Cycling’s new official on-bike clothing partner.

[British Cycling @BritishCycling]

Steeped in tradition 🇬🇧

Matt-tea Richardson makes his home debrew at the @UCITCL in London next month! 🫖

#UCITCL

[British Cycling @BritishCycling]

🇬🇧 🚴 Introducing our new Hall of Fame inductees...

From multiple medallists to volunteers with years of service, we're pleased to honour 13 extraordinary members of our cycling community.

Watch out for profiles on each, in collaboration with @rouleur, over the coming months🇬🇧 🚴 Introducing our new Hall of Fame inductees...

From multiple medallists to volunteers with years of service, we're pleased to honour 13 extraordinary members of our cycling community.

Watch out for profiles on each, in collaboration with @rouleur, over the coming months🇬🇧 🚴 Introducing our new Hall of Fame inductees...

From multiple medallists to volunteers with years of service, we're pleased to honour 13 extraordinary members of our cycling community.

Watch out for profiles on each, in collaboration with @rouleur, over the coming months🇬🇧 🚴 Introducing our new Hall of Fame inductees...

From multiple medallists to volunteers with years of service, we're pleased to honour 13 extraordinary members of our cycling community.

Watch out for profiles on each, in collaboration with @rouleur, over the coming months🇬🇧 🚴 Introducing our new Hall of Fame inductees...

From multiple medallists to volunteers with years of service, we're pleased to honour 13 extraordinary members of our cycling community.

Watch out for profiles on each, in collaboration with @rouleur, over the coming months🇬🇧 🚴 Introducing our new Hall of Fame inductees...

From multiple medallists to volunteers with years of service, we're pleased to honour 13 extraordinary members of our cycling community.

Watch out for profiles on each, in collaboration with @rouleur, over the coming months.

[British Cycling @BritishCycling]

World Champs? THIS is how you do it 👇⚡️

#Ballerup2024 | 📹 @eurosport

[British Cycling @BritishCycling]

Today we embark upon a long-term strategic partnership with global sports, events and representation company, @IMG - helping us take major events like the Tour of Britain Men’s and Women’s races to the next level 🚴

Read more ⬇️

[IMG @IMG]

We are excited to announce a long-term strategic partnership with @BritishCycling, aimed at driving the growth and sustainability of its events portfolio and generating new revenue to reinvest back into the sport.

Learn more here: https://t.co/sXuvRlFji2

[British Cycling @BritishCycling]

"It's like my little family."

This is track cycling. Powered by our community.

#BritishCycling | #CyclingTrack

[British Cycling @BritishCycling]

THREE SUCCESSIVE WORLD RECORDS. ONE GOLD MEDAL. 🥇🇬🇧

#Paris2024 | #CyclingTrack https://t.co/FSqIjm7mhL

[British Cycling @BritishCycling]

Do You Hear The People Sing? 😉 🇬🇧

#Paris2024 | #MountainBike

[British Cycling @BritishCycling]

A BIG weekend coming up, both at home and overseas…

ROAD
The 2024 Lloyds Bank National Circuit Series draws to a close this evening at @BeverleyCrit!

Eilidh Shaw and Rob Scott currently lead the women and open categories respectively, with DAS-Hutchinson-Brother UK and Ribble Rebellion in control of the team standings. Will they come away from Yorkshire with the titles, or will it be all change on the streets of Beverley? Follow @NationalSeries_ on X and our Instagram story tonight to find out!

We then head to Lancaster on Sunday for the latest round of the National Road Series! Last year’s champion Ruth Shier lines-up again in a stacked women’s field, while Series leader Tim Shoreman headlines the open field.

Tune in to @Monument_HQ to watch live, and follow live on @NationalSeries_.

In Paris, Anna Henderson and Josh Tarling will look to claim the first British medal of the Games as they go against the clock in the race of truth. The women’s race gets underway at 13:30, with the men’s kicking off at 15:30. Watch live on Discovery+ and BBC Sport.

#NatRoadSeries | #Paris2024

MTB
The events come thick and fast in Paris, with cycling being one of only three sports to take place every day of the Games! Evie Richards and 19-year-old Ella Maclean-Howell have their chance at glory on Sunday in the women’s Cross-country race, while Tom Pidcock and Charlie Aldridge go on Monday.

Both races start at 13:00 and you can watch live on Discovery+ and BBC Sport.

Closer to home, the 2024 British 4X Series continues with rounds five and six at the aptly named Shredhill in Gloucestershire. Good luck to everyone racing!

CYCLE SPEEDWAY
Finally a massive good luck to all the riders at the Cycle Speedway European Championships in Torun, Poland this weekend!

[British Cycling @BritishCycling]

You won’t find a better sport this summer 😎

Meet the clubs, communities and members who support our sport and keep us rolling.

This is British Cycling. Enjoy the ride 🚴‍♀️🚴‍♂️

#BritishCycling

[Lloyds Tour of Britain @TourofBritain]

Welcome to Wrexham, let's get it!

📍 Wrexham - Wrexham
⏰ 11:15
📏 140.1km
⬆️ 1,375m
📺 From 13:15 on @discoveryplusUK & YouTube
🚴 Highlights from 20:00 on @itvcycling

#TourOfBritain

[Lloyds @LloydsBank]

Saddle up. 🚴🐎

We’re delighted to announce a new long-term partnership with @BritishCycling.

[British Cycling @BritishCycling]

Miles are always best covered together 🚴🚴‍♂️

From first pedals to gold medals, we’re saddling up with our new Lead Partner, @LloydsBank, to bring the joy of cycling to everyone!

Click below to find out more ⬇️

[Lloyds Tour of Britain @TourofBritain]

GOING ON TOUR 🔥

Unveiling the brand-new Tour of Britain Women, racing into Welshpool, Llandudno, Wrexham, Warrington and Greater Manchester in June.

Find out more here ➡️ https://t.co/IMfPUiOpCo

#TourOfBritain

[Lloyds Tour of Britain @TourofBritain]

Ready, steady... 👀

[British Cycling @BritishCycling]

How do the mechanics at the Great Britain Cycling Team keep hundreds of bikes in tip-top shape all year?

Watch our latest expert webinar with @BeccaCharlton and Lead Innovation Mechanic Gus Gillies to find out - and get some tips on looking after your own wheels! �How do the mechanics at the Great Britain Cycling Team keep hundreds of bikes in tip-top shape all year?

Watch our latest expert webinar with @BeccaCharlton and Lead Innovation Mechanic Gus Gillies to find out - and get some tips on looking after your own wheels! �How do the mechanics at the Great Britain Cycling Team keep hundreds of bikes in tip-top shape all year?

Watch our latest expert webinar with @BeccaCharlton and Lead Innovation Mechanic Gus Gillies to find out - and get some tips on looking after your own wheels! �How do the mechanics at the Great Britain Cycling Team keep hundreds of bikes in tip-top shape all year?

Watch our latest expert webinar with @BeccaCharlton and Lead Innovation Mechanic Gus Gillies to find out - and get some tips on looking after your own wheels! 🚴

[Sara Piper @pipersara]

@_mattsmith97 Wild. I can't believe this was a year ago.

[Jettes.CC @JettesCC]

A NEW WAVE OF WOMEN’S CYCLING
IN MANCHESTER

📰 READ: https://t.co/pzErSup5H3

[Sara Piper @pipersara]

More incredible support for women’s cycling from Northern businesses 🙌🍻

[Jettes.CC @JettesCC]

📢 FRIENDS OF JETTES: @NMBCo 🍻

Feel like cracking a cold one to start the bank holiday weekend?! So do we!

We’re absolutely frothin’ to announce Northern Monk as a Friend of Jettes. They'll be topping up our Jettes Pack for all series ticket holders. Cheers to that!