Lisa-Anne🫟

[Lisa-Anne🫟 @pipryna]

@ebube_nkeato Fr 🫩

[Lisa-Anne🫟 @pipryna]

Me seeing a random billboard:
“Wait… this could be a campaign.”

[Lisa-Anne🫟 @pipryna]

“Can we increase engagement?”
Sure, let me emotionally manipulate the audience real quick.

[Lisa-Anne🫟 @pipryna]

Sometimes the strategy is excellent.
The audience just wants chaos.

[Lisa-Anne🫟 @pipryna]

Every strategist has stared at a blank content calendar like it personally offended them.

[Lisa-Anne🫟 @pipryna]

Me telling brands to “be authentic” while rewriting one caption 14 times.

[Lisa-Anne🫟 @pipryna]

Strategy meetings are just professional overthinking sessions.

[Lisa-Anne🫟 @pipryna]

Content creators after one bad post:
“I think the universe is testing me.”

[Lisa-Anne🫟 @pipryna]

My toxic trait is believing one viral post will suddenly solve all my problems.

[Lisa-Anne🫟 @pipryna]

The strongest skill a strategist can have is pretending not to panic before a deadline.

[Lisa-Anne🫟 @pipryna]

“Can we make it trendy but timeless, simple but luxury, minimal but eye-catching?”
Absolutely 😐

[Lisa-Anne🫟 @pipryna]

Content strategy is just: “how do we make people care without sounding desperate?”

[Lisa-Anne🫟 @pipryna]

Social media managers deserve compensation for emotional damage caused by Media reach.

[Lisa-Anne🫟 @pipryna]

Me studying audience behavior like I’m preparing for a criminal investigation.

[Lisa-Anne🫟 @pipryna]

“This should only take 5 minutes.”famous last words before redesigning the entire post.

[Lisa-Anne🫟 @pipryna]

Half of content strategy is psychology. The other half is praying the algorithm cooperates.

[Lisa-Anne🫟 @pipryna]

Being a content strategist means turning “idk just post something” into a full campaign.

[Lisa-Anne🫟 @pipryna]

“We need content ideas.”
Meanwhile the brand has posted the same quote graphic for 8 months.

[Lisa-Anne🫟 @pipryna]

Me explaining brand strategy like a TED Talk after getting only 4 hours of sleep.

[Lisa-Anne🫟 @pipryna]

Social media managers don’t sleep.
They refresh insights.