Pivotbay

Showcasing remarkable brands!

Notes on how to grow your brand.

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“Apple phones and devices are almost double that of its rivals. But Apple customers don’t want a phone, they want to be part of a tribe. Using an Apple device is a form of signalling, that I am part of this group.” @white__space___ https://t.co/V6zhvzq971

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“Any given culture generally moves between 4 stages: Entrenchment, Tension, Exploration and Transformation. Each stage leads to the next, and each stage has its own characteristics.” @Jasmine_Bina https://t.co/dQcVpZq7E8

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So brands that lead confidently — help customers and clients navigate choppy waters — gain an immediate advantage.

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People are increasingly searching for some kind of certainty — at an acute level in times of crisis.

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Let’s be everywhere. They’ll have to buy sooner or later.

https://t.co/FzAn0dsszA

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Crafting the perfect message is only half the battle.

You must also deliver it to the right audience at the right time and in the right context.

Targeting and segmentation are key in fueling your sales cycle

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@blakeaburge A bike 🚲!!!♥️

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@polak_jasper Most definitely!!! People buy because of a gut feeling. If it's off, you definitely lose a client.

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@joe_portsmouth Definitely not constant... people and needs change all the time. The right message to the right audience is what fuels every sales cycle!

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@AlexHormozi There's too much noise, deciphering what's valuable from what's not is the game changer!

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@LoftedLearning People are willing to pay for pain to be alleviated, and that's a business!🤝

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Positioning is the space a brand occupies in the brains of its customers.

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A goal is meant to be obsolete.

A system is intended to endure and allow you to reach your goals.

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When market dominance is your priority, you need a lot of capital to back your goals.

You'll spend a lot of money before turning any profits.

This means startups need to actively seek rounds of funding from investors to grow as a business.

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Small business owners usually go for a more organic approach toward growth.

The product or service they offer tries to fill an existing gap in the market or solve a problem customers face.

They focus on profit instead of scaling at a rapid pace.

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But focusing exclusively on benefits can keep you from understanding your audience.

Buyers don’t want benefits — they want the truth.

A better future version of themselves

If you fail to address something they’re concerned about, they will assume you’ve got something to hide.

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Loss is a uniquely powerful motivator for human beings.

We tend to discount any potential gain in order to avoid giving something up.

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Avoid talking about potential downsides to your product

Because why put ideas in people’s heads, right?

But the reality is, customers are going to have concerns, regardless

By talking about them, you can get in front of them and reassure buyers that you’ve got it covered

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People obviously aren’t hesitant to adopt new technology because they’re afraid it will improve things.

Which means what they’re really afraid of isn’t “change” it’s negative change.

Like the loss of an excuse to talk to colleagues or embarrassment about their tech competence.

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Once you understand what loss your prospective customers fear.

Figure out how to assuage it and I believe that’s best done by addressing it directly.