Key

Helping #medicaldevices avoid the money pit of traditional #marketing & stand out in a sea of spam. Sales/marketing @ early startup #medicalsales #medtechtwt

[Key @pjkey]

Our first product (launched in 2017) has seen limited adoption by our market. It lacked clear strategy and positioning.

Here are three MAJOR lessons I've learned since going back to the drawing board...

[Key @pjkey]

@Matt_Wolach Video

[Key @pjkey]

The PGA-LIV merger is the equivalent of Bush doing a closed-door deal with Bin Laden after 9/11 @ForePlayPod #golf

[Key @pjkey]

One last derivative to ensure I never sleep again.

If anyone know's how to perform an exorcism on a computer, please DM me.

If you're listening DALL E, I love you.

[Key @pjkey]

@OpenAI's DALL E 2 is POSSESSED!

Last night, I uploaded a hot sauce label I made to the AI image generating platform. My plan was to create variations, choose the most compelling & create more variations from that...things got out of hand quickly...

(thread)

[Key @pjkey]

Then this happened. Truly terrifying. The stuff night terrors are made of. I started to think - is this the tortured soul of AI crying out for help through my experiment?

[Key @pjkey]

Marketing genius at its finest! @Nike made a brilliant move by becoming the sponsor of AFC Richmond in
Ted Lasso's third season. With the main character sporting their gear in every scene, the Nike logo was visible in a whopping 92% of scenes in the first episode. That's some serious exposure! Who else thinks this was a smart #marketing move?

[Key @pjkey]

I find naming a new product or company so enjoyable. Here's the framework I started using two years ago. It's been extremely valuable

https://t.co/pQilFVxSBG

[Key @pjkey]

I use personalized videos to prepare MDs for new procedures and they love it. It allows me to walk them through complex topics using video and images. Plus no one else in #MEDTECH is doing this so I stand out in a sea of spam. #Marketing

[Key @pjkey]

It’s happening. Folks have been talking about the death of the med device sales rep since I joined the industry 8 years ago. BIG layoffs incoming…

[Key @pjkey]

@sweatystartup That's a special collection. Adds a bottle of Stranahan's. You won't regret it.

[Key @pjkey]

Storytelling at its simplest! Using images and a sound we all recognize, @airbnb tells an entire story in just 30 seconds. This is the best ad I've seen in a long while... and now I'm itching for a trip. #marketing

[Key @pjkey]

“I need to do my expense report and then we can have sex.”

#thingsineverthoughtidsay #corporaterobot

[Key @pjkey]

@AdamPeteParsons *insert Mountain Dew cans*

[Key @pjkey]

The World Obesity Federation sounds like a 🔥 new wrestling league coming out of Saudi Arabia

[Key @pjkey]

Imagine the new superstars! Bulk Hogan, Steve Insulin, Bret Triple Heart Bypass, Rey Cheerios!

[Key @pjkey]

Most will not adopt this approach simply because they're afraid to record themselves.

Those that can get past that will see their clients and sales multiply.

[Key @pjkey]

It's getting harder to reach buyers...62% of medical device sales pros reported that connecting or booking meetings with potential customers is challenging.* Here's how to fix it:

#MedTwitter #MEDTECH

[Key @pjkey]

Add personalized video messaging to your sales cadence. Why?

- 3-5x response rate
- Shorten sales cycle
- Pre-case videos makes busy MD much more comfortable (& grateful)
- Education through "personalized social media"
- Connect with faceless stakeholders