A database and reporting developer who has a penchant for gadgets, books & watches. You can find my other work on aBlogtoWatch, WristWatchReview & Sharpologist
“Cultural change is really required to support this technology.” Hear more from our senior director of digital experience on how brands can build a culture that embraces #machinelearning. https://t.co/RIV1MQClrr
Is your brand on the path to a #personalizing the entire customer experience? Watch this 2-minute video to see the difference between 1:1 and 1:You marketing. https://t.co/ZKzHO8vdAQ
#Facebook recently barred companies that specialize in housing, recruiting or #finance from targeting certain audiences or using certain #marketing tools on its platform. Learn more about how this impacts financial #brands: https://t.co/sW4O7Ex4ZH
How do you connect your #beauty brand and product to the right customer? Watch this @WWD#webinar for insights on how to better understand customers and drive conversion. https://t.co/DArOGMA2a3
We’re excited for CES 2020! Follow the conversation at #PublicisCES and tune in live tomorrow at 9:30 AM PT at https://t.co/oWQsgilV2f for Publicis Groupe Presents: Identity 2020 at CES. #CES2020
#Identity resolution helps #brand#marketers deliver relevant messages and optimize return on marketing investment, but according to new research from Forrester Consulting, many programs can't deliver on the true promise of identity resolution: https://t.co/Pjgphf1z5m
Together with @TheCMOclub, we interviewed execs from #DTC and mainstream brands to understand their influence on each other. @WARCEditors dives into the report. https://t.co/BoVsyXH59Q
#Tourism#marketers are measuring success with soft metrics and booking data. But is that enough? See how to measure the net economic impact of visitors. #NEI https://t.co/Mq5KmPAYOg
Do you know what you're getting for the cost of your #email provider? Are you getting a fair price? Learn the #RealDeal in this short #video. https://t.co/ABo1AO0YGa