Nick Barthram

Brand strategy @ Firehaus. Cyclist. Interested in the ethics of attention and advertising.

[Brandingmag @brandingmag]

Growing a brand is an artform. It takes time and the ability to adapt to create a brand that is constantly reinforcing how it wants to be perceived in the minds of consumers.

Learn how to cultivate your brand from @Plan_nerd: https://t.co/KKx91bN3XX

@FirehausUK #strategy

[The Specials @thespecials]

It is with great sadness that we announce the passing, following a brief illness, of Terry, our beautiful friend, brother and one of the most brilliant singers, songwriters and lyricists this country has ever produced. (1/4)

[Tiago Forte @fortelabs]

1/ My hot take on the Twitter saga:

What we are actually witnessing with Elon's takeover of Twitter is a major schism within the dominant ideology of the modern world:

The Californian Ideology

Let me explain 👇

[Firehaus @FirehausUK]

We are proud to be celebrating a growth of more than 40% this year! 🎉

It's been a fantastic year for Firehaus. We've been lucky enough to work with people who are truly changing the world for the better.

https://t.co/XBy5YWQnsn

Thanks for the feature @BizInnovateMag

[Rob Campbell @Robertc1970]

My wife asked why @LBBOnline ask me to write for them. I said I didn't know, then showed her what I was about to send. "Errm, isn't that biting the hand of the discipline that feeds you?" & suddenly I understood exactly why they ask me to write for them. https://t.co/a18YGPiZIj

[Nick Barthram @Plan_nerd]

OpenAI released a new chat feature - ChatGPT - last night and it is blowing everyone’s minds. I, of course, asked it to perform a critical task, to compose a poem on the decline of marketing. Here it is:

In days of yore, before th…https://t.co/sAMFsq5LDZ https://t.co/blopd0w1e7

[no context memes @nocontextmemes]

Astonished dog on acid meeting his ancestors

[Mike Lewis @ml_perception]

New paper in Science today on playing the classic negotiation game "Diplomacy" at a human level, by connecting language models with strategic reasoning! Our agent engages in intense and lengthy dialogues to persuade other players to follow its plans. This was really hard! 1/5

[Nick Barthram @Plan_nerd]

@MaggieSachiKhoo @faris Looks like a trailer for a remake of American Psycho to me. Wait until they find out what he’s been doing in the woods…

[Nick Barthram @Plan_nerd]

📢 Bristol/West planning and strategy friends 📢 - anyone still around freelancing? I've been a bit out of the freelancer loop over the last couple of years and last I checked most of you have gone FT. Firehaus are getting busier and in need of a bit more…https://t.co/nZDGd9rnke

[Carl Rhodes @ProfCarlRhodes]

My blog on the limits of stakeholder capitalism just published as part of @EmeraldGlobal's SDG mission campaign Business Ethics and Adoption of Moral Compass.

https://t.co/oGBATaWvY6

[Nick Barthram @Plan_nerd]

#GeneralElectionNow

[Brandingmag @brandingmag]

“The antidote to a lack of audience attention isn’t being quicker, it’s being interesting.” @Plan_nerd from @FirehausUK advises brands to focus on creating interesting and compelling content in order to get their customers’ attention ➡️ https://t.co/tbGBvmqzNS

#brandbuilding

[Praveen Vaidyanathan @v_praveen]

'Ad workers of today are more likely to churn out brief video clips for sites such as YouTube — whose viewers regard them as a nuisance — or targeted emails that aim to generate immediate sales, than to dream up brand-building commercials'

via @davetrott

https://t.co/ky77iUH8FD

[Nick Barthram @Plan_nerd]

You can see the full article (can't find the actual report) here: https://t.co/s8xD3Po0Og

[Nick Barthram @Plan_nerd]

A fascinating new report from @Thinkboxtv on the media consumption differences between those who work in media in the UK versus the UK average. As per usual - 'you are not the target'! For example... 🧵1/5

[Nick Barthram @Plan_nerd]

'Subscription VOD, according to data from BARB, accounts for 35 mins of viewing time per adult per day in the UK. Media professionals estimate that the population spends 2hrs, 3 mins a day watching SVOD – almost four times as much as they actually do.'

[Nick Barthram @Plan_nerd]

Can't help but think what is going on right now in the UK is the perfect example of @NaomiAKlein's concept of Shock Doctrine / Disaster Capitalism. The use of a crisis (energy+inflation+Brexit) to implement crazy ideology on the economy. It's not an instruction manual, Liz.