Glow Up Games

Roblox Developer
150M+ Visits
30k+ UGC Sales

[Glow Up Games @playglowup]

✦ Stud Frame i made for a client

what would you improve?

#Roblox #RobloxDev | #RobloxUI | #RobloxArt | #RobloxGFX | #UI

[Glow Up Games @playglowup]

Most indie devs don't have 100k Robux lying around to lock up.

And if you're already planning to advertise your game...
...you can usually reach the 500 engaged 16+ players requirement with about a week of ads anyway.
At that point, why pay the 100k?

Never, ever buy it.

[Glow Up Games @playglowup]

Some mechanics consistently perform well because they tap into repeatable player motivations:
• AFK progression
• Long-term grinding
• RNG
• Social flexing
• Playing with friends

These aren't magic bullets — but they often increase session length when they fit the game.

[Glow Up Games @playglowup]

I've generated $30,000+ from Roblox games in the last year.

Here's what actually matters if you want to build successful Roblox games:
Game loops > graphics.
Execution > ideas.

🧵

[Glow Up Games @playglowup]

Most developers think:
"How do I add more content?"

The better question is:
"Why would someone play for 10 more minutes?"

One satisfying mechanic is worth more than 50 average ones.

[Glow Up Games @playglowup]

Follow @playglowup for more Roblox growth tips, algorithm insights, and game dev tricks.

[Glow Up Games @playglowup]

💸 I've spent $10,000+ on Roblox ads.
The result?
➜ 5,000+ concurrent players
➜ 15M+ visits

Here's what I learned about getting Roblox to recommend your game: 🧵

#robloxdev #robloxdeveloper

[Glow Up Games @playglowup]

5. There is no secret sauce.
The algorithm already tells you how to grow.

[Glow Up Games @playglowup]

I've spent $10,000+ on Roblox ads testing games.
One thing I've learned:

Everyone asks for the "secret sauce" to making a successful Roblox game.

Meanwhile, Roblox literally tells you what the algorithm rewards:
• PTR
• Bounce Rate
• Playtime
• Play Days

[Glow Up Games @playglowup]

1. Ads don't buy success. They buy data.

[Glow Up Games @playglowup]

Crazy stat:

The top 100 Roblox creators earn nearly half of the platform's Creator Rewards.

~$700M out of $1.5B.

The rich get richer.

Now imagine breaking into that top 100.

#robloxdev #robloxdeveloper

[Glow Up Games @playglowup]

New Roblox algorithm prioritizes:

• PTR
• Bounce Rate
• Playtime
• Play Days

Notice something?
These are quality metrics.

Not monetization.

My theory: Roblox wants lifelong players.
That's why low-effort clones are getting buried.

[Glow Up Games @playglowup]

New Guns and Animal Models for an upcoming animal project

#RobloxDev #RobloxDevs #Roblox #RobloxDeveloper

[Glow Up Games @playglowup]

One of the best ways to find Purple Oceans?

Stop researching Roblox.

Go watch Steam trailers.
Browse indie games.
Read YouTube comments.
Watch TikTok.

If hundreds of people are saying:
"I wish this was on Roblox."

That's demand.

[Glow Up Games @playglowup]

99% of Roblox developers have no idea how to find good game ideas.

They scroll Discover.
They copy what's trending.
Then they wonder why nobody plays their game.

There's a much better framework:
🧵

#RobloxDev #RobloxDevs #Roblox #RobloxDeveloper

[Glow Up Games @playglowup]

Look at some of Roblox's biggest hits.

• Sell Lemons didn't invent tycoons, it reinvented them.
• 99 Nights in the Forest didn't invent survival—it made it more approachable and social.

None of these games created a brand-new genre.
They made an existing one feel fresh.