PlayIQ

AI-driven sports tech that turns football match footage into instant tactical insights and real-time data for clubs, coaches, and analysts.

[FK Bodø/Glimt @Glimt]

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[PlayIQ @playiq_no]

Our client, SK Brann, were the clear underdogs against FC Midtjylland in their recent Europa League clash.

The data says otherwise!

That’s not luck. That’s deep data analysis + strong execution.

SK Brann belongs in Europe

#PlayIQ #Brann #Football #EuropaLeague #DataAnalytics #FootballAnalytics

[PlayIQ @playiq_no]

How Structured Preparation Supports Performance at European Level

Ahead of Europa League match SK Brann (#22) against FC Midtjylland (#2), we delivered an opponent report built around two key models:

1️⃣ Pitch Control Model
Understanding where the opponent dominates space, not just possession. This highlights zones of real influence and potential vulnerabilities.

2️⃣ Block Structure Model
Measuring distances within the attacking and defensive structure

The goal wasn’t just information, it was actionable tactical clarity.

Performance analysis can provide a competitive edge, but it only matters if there is trust and work behind it.

Our role is to support with insights, structure, and clarity during preparation. The real impact comes from the coaching staff’s and players’ decisions and work on the training ground and on match day.

When analysis and environment align, performance levels can exceed expectations.