Carla Plotnicoff

Bogotá Colombia
Universidad de los Andes Estudiante de diseño y administración

[Annisa @annisaprast]

When #neuromarketing is done with integrity and “intends to create benefit for people, not just for profit, then money will be a very natural result” (Bob Burg). Manipulative tactics to deceive consumers will cause damage in the long-term.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Carla Plotnicoff @PlotnicoffCarla]

#neuromarketing does not have a recipe, it is based on #TrialAndError many tests to discover how the brain reacts to different types of marketing. This is why it is so hard.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Carla Plotnicoff @PlotnicoffCarla]

Just like we use thermometers to measure temperature, but does not change one’s temperature, #neuromarketing is a tool used to monitor the brains condition so #marketing can get better every time.

@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[Carla Plotnicoff @PlotnicoffCarla]

We might question if #neuromarketing is #manipulative but in reality it is not. Influencing and persuading is not manipulating it just tries to influence behaviors, but does not obligate anyone.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[Carla Plotnicoff @PlotnicoffCarla]

Attitude of people in ads is important for marketing. This ad triggers #pride and #encouragement emotions. This because the person looks confident and proud to be part of the LGTBQ community.
@lets_NEUROmkt
#MKTINGNEURO
#NMKTRCH

[Carla Plotnicoff @PlotnicoffCarla]

When doing #advertising or making road signs, we need to take into account that people associate sharp angles with #thread and we associate round curves with #confidence. This was found when scanning the brain in an fMRI for #neuromarketing.

@lets_NEUROMKT
#NMKTRCH
#MKTINGNEURO

[Carla Plotnicoff @PlotnicoffCarla]

It is a very effective neurotool for reading the brains reactions towards different #stimuli. Nevertheless, it is very expensive and for marketers to acquire.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Oumkoulthoum Laaraichi Badaoui @Oumkoulthoumlaa]

#fMRI in #neuromarketing is the best method to predict consumers behaviours including conscious or unconscious emotions or thoughts. It measures the small changes in blood flow that occur with brain activity. @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Carla Plotnicoff @PlotnicoffCarla]

I agree! Social validation is a mind mechanism used in #neuromarketing, because people need reassurance from others to buy some products or services!
@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO

[Annisa @annisaprast]

Hyper-targeted marketing allows businesses to increase brand awareness and sales through reaching a well-defined and precise audience by focusing on particular attributes such as age, gender, and interests, to deliver personalized messages.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Carla Plotnicoff @PlotnicoffCarla]

Mindmechanism: scarcity, because of limited edition #cinnabon
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@NChayrrou
@Nleiva_18

[Carla Plotnicoff @PlotnicoffCarla]

Cinnabon targets a psychographic market of families who like movies and fun.
The audience has high openness
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt
@Nleiva_1
@NChayrrou

[Carla Plotnicoff @PlotnicoffCarla]

Mindmechanism: salience
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@NChayrrou
@Nleiva_18

[Carla Plotnicoff @PlotnicoffCarla]

Zazzoo Condoms target a psychographic target market of adults who are sexually active don’t want kids.
The audience has high neuroticism: #Anxious, #moody #irritable.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt
https://t.co/3syG3H8RoZ…
@Nleiva_18
@NChayrrou

[Carla Plotnicoff @PlotnicoffCarla]

Zazzoo Condoms target a psychographic target market of adults who are sexually active don’t want kids.
The audience has high neuroticism: #Anxious, #moody #irritable.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt
https://t.co/3syG3H8RoZ…
@Nleiva_18
@NChayrrou

[Carla Plotnicoff @PlotnicoffCarla]

This ad consumption emotion is: fear generated through humor #Zazoo #condoms
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@NChayrrou @Nleiva_18

[Carla Plotnicoff @PlotnicoffCarla]

Mindmechanism: scarcity, to become part of the bilingual huge family #duolingo.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@NChayrrou
@Nleiva_18

[Carla Plotnicoff @PlotnicoffCarla]

Cinnabon targets a psychographic market of families who like movies and fun.
The audience has high openness
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt
@Nleiva_1
@NChayrrou

[Carla Plotnicoff @PlotnicoffCarla]

Cinnabon targets a psychographic market of families who like movies and fun.
The audience has high openness
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt
@Nleiva_1
@NChayrrou

[Carla Plotnicoff @PlotnicoffCarla]

This ad consumption emotion is: Joy #beemovie
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@NChayrrou @Nleiva_18

[Carla Plotnicoff @PlotnicoffCarla]

Mindmechanism: social validation, to become part of the bilingual huge family #duolingo.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@NChayrrou
@Nleiva_18

[Carla Plotnicoff @PlotnicoffCarla]

Duolingo's tik tok targets a psychographic target market people who want to educate themselves through technology and like games.
The audience has high: #openness
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt
@Nleiva_18
@NChayrrou

[Carla Plotnicoff @PlotnicoffCarla]

Duolingo's tik tok targets a psychographic target market people who want to educate themselves through technology and like games.
The audience has high: #openness
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt
@Nleiva_18
@NChayrrou

[Carla Plotnicoff @PlotnicoffCarla]

This ad consumption emotion is: excitement #duolingo
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@NChayrrou
@Nleiva_18