Annisa

[Alan @mattsolaro]

From a lively Four-In-Hand to dimpleless Half Windsor knot. We're so cooked.

[Annisa @annisaprast]

When #neuromarketing is done with integrity and “intends to create benefit for people, not just for profit, then money will be a very natural result” (Bob Burg). Manipulative tactics to deceive consumers will cause damage in the long-term.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

Paradigm is a way of viewing the world, the lenses to interpret things. There is actually no change happening in the world, it's just that our perspectives have changed, along with the improvements in concepts and practices.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

Brand personalities are the set of human traits and characteristics associated with the brand. An example would be Tiffany & Co., a prestigious and luxurious jewelry brand that exudes a sophisticated, timeless and charming personality.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

Attitude is a relatively enduring evaluation towards a person, object or even social group. It is a learned predisposition involving preference that is an important part in forming self-concept such as expressing our likes and dislikes.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

Apparently, most people are drawn to designs that are round in shape. This preference towards round shapes is known as contour bias. This happens due to the amygdala processing sharp edges as dangerous, regardless of their purpose.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

Certainly! an effective ad should be able to provide concrete imagery; provoke emotions and feelings that are often associated with the brand; as well as highlighting characteristics that can trigger conscious and rational way of thinking.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

Exactly! For example, when shopping for things online, I would automatically choose the seller with the best rating as previous customers have left good reviews. This convinces me of the product and their customer service quality.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[CHEN Miaocheng @cmc_sarah]

Social validation is seeking the opinions of peers to influence decisions. When we're not sure what to do, we turn to others for guidance. We do this automatically and unconsciously.
@lets_NEUROMKT #NMKTRCH #MKTINGNEURO

[Salma Idhammou @SalmaIdhammou]

Salience has been shown to influence people’s perception of the causes of events. Behaviors have two possible causes: the traits of the person who performs the behavior, or aspects of the situation in which the behavior took place. #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

I added the mind mechanism of #scarcity by showing the limited time offer to purchase these #Lego sets.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt @oumkoulthoumlaa @Hamzaalaou @Valenti79809538

[Annisa @annisaprast]

#Lego fosters #creativity, giving the chance for players to express their imagination in infinite possibilities. Their suitable target market would be those high in #openness.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt @oumkoulthoumlaa @Hamzaalaou @Valenti79809538

[Annisa @annisaprast]

I added #context through messages of acceptance of self and others which creates an emotional pull that will make people understand the message that #Gillette is trying to convey.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt @oumkoulthoumlaa @Hamzaalaou @Valenti79809538

[Annisa @annisaprast]

The father-son interaction portrayed in this #Gillette ad provokes #empathy and #understanding from a personal perspective which would target those high in #agreeableness.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt @oumkoulthoumlaa @Hamzaalaou @Valenti79809538

[Annisa @annisaprast]

I added #salience through highlighting facts about why #Heinz is the best option and #context through adding a message that its all natural, caring about their consumer's health.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt @oumkoulthoumlaa @Hamzaalaou @Valenti79809538

[Annisa @annisaprast]

This #Heinz ad targets health-conscious consumers whom would opt for products with more natural ingredients. Thus, optimists, those who have low #neuroticism would be suitable.
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@lets_NEUROmkt @oumkoulthoumlaa @Hamzaalaou @Valenti79809538

[Annisa @annisaprast]

Anchoring has a deep impact on an individual's perception of value and they tend to do it unconsciously; relying too much on the first information they get, then basing their decision-making on it, whether or not it is actually accurate.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

The Neocortex enables us to think logically & reason about complex matters related to consciousness & rationality. Marketers should then highlight features or characteristics that their products offer and how they differ from competitors.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

The Limbic System houses emotional processing such as memories & feelings which influences behavior & decisions. To reach this part of the brain, marketers should provoke emotions & generate identity that people can associate the brand with.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

The Primitive Brain "language" is visual. As a matter of fact, we process image elements 60,000 times faster than text. Therefore, to reach this part of the brain, marketers should experiment with physical and concrete imagery.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

According to McLean's Triune Brain Model, the human brain is composed of other 3 smaller brain parts which are responsible for different types of functions. Successful marketing messages should be able to "talk" to all 3 parts.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

The issue with rebranding is that when there is a change in information or signature attributed to the brand, then the familiarity is gone which causes bigger effort for processing information and thus, harder to make unconscious decisions.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Annisa @annisaprast]

Indeed! As the human mind naturally processes information with narratives, storytelling would be one of the most effective tool to persuade, shape beliefs and and influence decisions that we make.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Salma Jaïd @jaid_salma]

You want to attract attention to your product? Tell a story! Relate it to a person, a place or a time. People are attracted by stories and not by information.
@lets_NEUROmkt #MKTINGNEURO #NMKTRCH