CHEN Miaocheng

[Oumkoulthoum Laaraichi Badaoui @Oumkoulthoumlaa]

Why lifestyle brands? It aims at personifying the values, attitudes, or opinions of customers for marketing purposes in order to inspire people with the ultimate goal of their products. @lets_NEUROmkt #MKTINGNEURO #NMKTNEURO

[Oumkoulthoum Laaraichi Badaoui @Oumkoulthoumlaa]

To increase the consumer’s purchasing behaviour, the marketer should bring the exact emotion to the mind of the consumer in order to push them to buy the product with rational thinking. @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[CHEN Miaocheng @cmc_sarah]

fMRI provides the most complete picture of the effectiveness of marketing communications because it shows that activity from emotion, cognition, and arousal is distributed throughout the brain. @lets_NEUROMKT #NMKTRCH #MKTINGNEURO

[CHEN Miaocheng @cmc_sarah]

National Geographic does a great job incorporating storytelling into their social media strategy. Combining powerful visuals with captivating stories contributes, and it keeps people coming back for more. @lets_NEUROMKT #NMKTRCH #MKTINGNEURO

[Hamza Alaoui Mortaji @Hamzaalaou]

“Storytelling “, this is a marketing tool which is referring to the use of a narrative to convey a message. The goal is to make the customer feel something — something strong enough to motivate them to act and buy a product or a service!!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Hamza Alaoui Mortaji @Hamzaalaou]

Is there an effect of anchoring on the mind mechanism? The answer is YES. When making decisions, the customer depends on the first piece of information or concept that is offered to him..

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[CHEN Miaocheng @cmc_sarah]

This is why we need to use marketing practices ethically.
BE A GOOD PERSON.

[V.toro-urquijo @UrquijoToro]

Black neuromarketing is not a correct use of marketing.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[CHEN Miaocheng @cmc_sarah]

Yes, these limited-time offers may make us feel that we are at a disadvantage if we do not buy them at this time, so we will choose to buy them most of the time.

[V.toro-urquijo @UrquijoToro]

Scarcity drives us to take action and decide quickly. It increase the value of the product.

@lets_NEUROmkt

#MKTINGNEURO #NMKTRCH

[CHEN Miaocheng @cmc_sarah]

Mind Mechanism: Social Validation
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

BIG 5: High Conscientiousness
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Mind Mechanism: Relatives and Context
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

BIG5: High Agreeableness
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Mind Mechanism: Relatives and Context
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

BIG5: High Extraversion
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Mind Mechanism: Scarcity
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Big 5:High Openness
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Mind Mechanism: Scarcity
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Big 5:High openness
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Big 5:High Openness
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Big 5:High openness
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

BIG5: High Extraversion
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Mind Mechanism: Relatives & Context
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Big 5: High Agreeableness
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Mind Mechanism: Social Validation
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

BIG5: High Openness
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb #NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Mind Mechanism: Scarcity
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Big 5: High Extraversion
@lets_NEUROMKT @ALIbenhayoune0 @dsalinasb
#NMKTRCH #MKTINGNEURO #projectNEUROMKT

[CHEN Miaocheng @cmc_sarah]

Most of the time, marketing strategies are not used singly, but together. Apart from scarcity, the below ads also use salience.
@lets_NEUROMKT #NMKTRCH #MKTINGNEURO