Diego Alonso Salinas Barra

[Diego Alonso Salinas Barra @dsalinasb]

Mind mechanism: Social validation
@cmc_sarah
@ALIbenhayoune0
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #projectNEUROMKT

[Diego Alonso Salinas Barra @dsalinasb]

The main advantage of using storytelling in marketing is that they reflect the values and essence of the brand, in addition to appealing to the emotions of the consumer.@lets_NEUROmkt

#MKTINGNEURO #NMKTRCH

[Hamza Alaoui Mortaji @Hamzaalaou]

“Storytelling “, this is a marketing tool which is referring to the use of a narrative to convey a message. The goal is to make the customer feel something — something strong enough to motivate them to act and buy a product or a service!!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Diego Alonso Salinas Barra @dsalinasb]

One of the objectives of brands is to retain their consumers. With neuromarketing, it is possible to find the formula, almost magical, to reach the minds of customers and influence their behavior... @lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[Oumkoulthoum Laaraichi Badaoui @Oumkoulthoumlaa]

To increase the consumer’s purchasing behaviour, the marketer should bring the exact emotion to the mind of the consumer in order to push them to buy the product with rational thinking. @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Ibrahim El Fassi @ElfassiIbra]

Eye tracking allows companies to see things from the perspective of the customers which can allow them to better understand these customers.
@lets_NEUROmkt
#MKTINGNEURO
#NMKTRCH

[Diego Alonso Salinas Barra @dsalinasb]

Awesome tweet! @Oumkoulthoumlaa fMRI is needed to obtain measurements of the innermost parts of the brain. It has an important role in the processing of emotions. therefore, its great power for neuromarketing.@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Oumkoulthoum Laaraichi Badaoui @Oumkoulthoumlaa]

#fMRI in #neuromarketing is the best method to predict consumers behaviours including conscious or unconscious emotions or thoughts. It measures the small changes in blood flow that occur with brain activity. @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Diego Alonso Salinas Barra @dsalinasb]

Among the main advantages of eye-tracking we have to: It reveals unconscious behavior.
Allows collecting unbiased and quantifiable data.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[V.toro-urquijo @UrquijoToro]

Our mind focus in what is different. For example, in this ad is very clear that they want us to have clear that there is a sale. It's in capital letter and bold.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Diego Alonso Salinas Barra @dsalinasb]

Mind mechanism: Social validation
@cmc_sarah
@ALIbenhayoune0
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #projectNEUROMKT

[Diego Alonso Salinas Barra @dsalinasb]

Mind mechanism: Relatives and context
Happiness at your fingertips.
@cmc_sarah
@ALIbenhayoune0
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #projectNEUROMKT

[Diego Alonso Salinas Barra @dsalinasb]

With the development of "Eye-tracking", it is possible to collect data to know what elements work to attract the customer. Se identifican los patrones de movimiento del ojo, obteniendo insights de su relacion con la publicidad y productos.@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Diego Alonso Salinas Barra @dsalinasb]

If you really want to attract the attention of a client through your marketing proposal, you must be able to conquer their three brain layers.@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Diego Alonso Salinas Barra @dsalinasb]

Do you believe anchoring happens to you? check out this video...
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO
https://t.co/JMU1p3xMEh

[Diego Alonso Salinas Barra @dsalinasb]

Anchoring is a psychological trend, which leverages the client's decision against a large offer due to the scarcity of information.@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Diego Alonso Salinas Barra @dsalinasb]

The discriminability mechanism is born as a result of analysis, how much certain attributes matter to consumers by observing a series of their choices.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Diego Alonso Salinas Barra @dsalinasb]

We consume based on mental concepts. Usually, we prefer those products whose characteristics are aligned with our goals and characteristics. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[V.toro-urquijo @UrquijoToro]

Nowadays products are difficult to differentiate. Because of this, conceptual consumption is very important. People choose according to the emotion the product makes them feel. This ad represents women power. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Diego Alonso Salinas Barra @dsalinasb]

The importance of storytelling lies in achieving a connection with the user through the message you are transmitting. The better you know the customer, the more likely a strong emotional connection is to form. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Hamza Alaoui Mortaji @Hamzaalaou]

“Storytelling “, this is a marketing tool which is referring to the use of a narrative to convey a message. The goal is to make the customer feel something — something strong enough to motivate them to act and buy a product or a service!!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Hamza Alaoui Mortaji @Hamzaalaou]

Rebranding, one of the most dangerous steps in a marketing decision. Changing the brand name and logo can have either a huge plus or a serious harm to the company as a whole, this decision should be taken carefully..
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Salma Jaïd @jaid_salma]

To better sell what you are offering, target your customers’ experiential system. Humans have brains, but are often lazy to use them.
@lets_NEUROmkt #MKTINGNEURO #NMKTRCH