Ibrahim El Fassi

[Ibrahim El Fassi @ElfassiIbra]

A paradigm is a way of looking at the world, a set of glasses through which to interpret events. It's not that the world is changing; it's just that our viewpoints have shifted in tandem with advances in notions and practices. #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Ibrahim El Fassi @ElfassiIbra]

#QuickFact Round shaped objects can be more appealing to women while square shaped objects get more interest from men. #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Ibrahim El Fassi @ElfassiIbra]

Neuromarketing is not a form of manipulation, it is the study of the human brain and use all the appropriate tools to promote more efficiently products, we can say that it is a smarter way of marketing.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[Ibrahim El Fassi @ElfassiIbra]

Attitudes are taught tendencies to react to an item in a regular positive or negative manner. They are an important aspect of human behaviour, so marketers should take them into consideration.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[Ibrahim El Fassi @ElfassiIbra]

fMRI can indicate which parts of the brain are engaged during various tasks, such as stretching your legs or simply thinking about something. Researchers and doctors can utilize this data to better understand and treat a variety of illnesses. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Annisa @annisaprast]

The Neocortex enables us to think logically & reason about complex matters related to consciousness & rationality. Marketers should then highlight features or characteristics that their products offer and how they differ from competitors.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Ibrahim El Fassi @ElfassiIbra]

That is correct indeed. A good marking initiative should take the three layers into consideration in order to for it to be as efficient as possible.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[Ibrahim El Fassi @ElfassiIbra]

It is true especially because scarcity triggers the customer's fear of missing out on a product or service. Black Friday promotions are a good illustration of this concept.
@lets_NEUROmkt
#MKTINGNEURO
#NMKTRCH

[V.toro-urquijo @UrquijoToro]

Scarcity drives us to take action and decide quickly. It increase the value of the product.

@lets_NEUROmkt

#MKTINGNEURO #NMKTRCH

[Ibrahim El Fassi @ElfassiIbra]

Mind mechanism: Salience. (Marlboro, or what a cigarette should really taste like!)
@lets_NEUROmkt
#MKTINGNEURO #projectNEUROMKT #NMKTRCH
@kkayandraa
@JaneshiAthauda

[Ibrahim El Fassi @ElfassiIbra]

The ad expresses a romantic emotion because of the sexy attitude of the model which is du to his confidence. Therefore, we may say that the main factor here is "Neuroticism" and it is low.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

Mind mechanism: Scarcity. (offer available for one month only)

@lets_NEUROmkt
#MKTINGNEURO #projectNEUROMKT #NMKTRCH
@kkayandraa
@JaneshiAthauda

[Ibrahim El Fassi @ElfassiIbra]

Since the prominent emotion here is "Excitement", making the add energetic and upbeat. Using the Big Five model, the "Extraversion" is high.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

Mind mechanism: Social Validation. (Be part of the elite)
@lets_NEUROmkt
#MKTINGNEURO #projectNEUROMKT #NMKTRCH
@kkayandraa @JaneshiAthauda

[Ibrahim El Fassi @ElfassiIbra]

This ad seeks excitement and thrill which brings up to it an energetic trait. So, using the Big Five model, there is a "Extraversion" is high.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

The ad expresses a romantic emotion because of the sexy attitude of the model which is du to his confidence. Therefore, we may say that the main factor here is "Neuroticism" and it is low.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

The slogan displayed on the add as well the look of the model express sexiness and passion. That is why I believe that prominent emotion for this add is "Romantic".

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

The slogan displayed on the add as well the look of the model express sexiness and passion. That is why I believe that prominent emotion for this add is "Romantic".

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

This is my add tweet #3: Jumping back in time, Malboro's slogan "Come to where the flavor is".
#NMKTRCH
#MKTINGNEURO
#projectNEUROMKT
@lets_NEUROmkt @JaneshiAthauda @kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

Since the prominent emotion here is "Excitement", making the add energetic and upbeat. Using the Big Five model, the "Extraversion" is high.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

The well known slogan of Red Bull builds confidence to the viewers, and the fact that wings is written with several 'I' makes "Excitement" the prominent emotion of this add.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

The well known slogan of Red Bull builds confidence to the viewers, and the fact that wings is written with several 'I' makes "Excitement" the prominent emotion of this add.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

This is my tweet add #2 :
Red Bull has always used original marketing strategies which allows the company today to be present globally.

#NMKTRCH
#MKTINGNEURO
#projectNEUROMKT
@lets_NEUROmkt @JaneshiAthauda @kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

This ad seeks excitement and thrill which brings up to it an energetic trait. So, using the Big Five model, there is a "Extraversion" is high.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

BMW promotes itself as being pleasurable cars in regards to the driving experience, the slogan brings up pleasure again which triggers pleasure, excitement, and beauty. The main emotion is "Joy".
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

BMW promotes itself as being pleasurable cars in regards to the driving experience, the slogan brings up pleasure again which triggers pleasure, excitement, and beauty. The main emotion is "Joy".
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNEUROMKT
@JaneshiAthauda
@kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

This is my tweet add #1 (car industry) : The slogans and tanglines BMW has come up with have been some of the most memorable in the industry.
#NMKTRCH
#MKTINGNEURO
#projectNEUROMKT
@lets_NEUROmkt @JaneshiAthauda @kkayandraa

[Ibrahim El Fassi @ElfassiIbra]

The choice of a brand over another involves both memory salience and attention salience.
@lets_NEUROmkt
#MKTINGNEURO
#NMKTRCH

[Ibrahim El Fassi @ElfassiIbra]

The galvanic skin response, also known as emotional arousal, refers to variations in sweat gland activity that reflect the strength of a human's emotional state.
@lets_NEUROmkt

#MKTINGNEURO
#NMKTRCH