Salma Jaïd

“Be a little kinder than you have to.” (Lockhart, 2014)

[Annisa @annisaprast]

Brand personalities are the set of human traits and characteristics associated with the brand. An example would be Tiffany & Co., a prestigious and luxurious jewelry brand that exudes a sophisticated, timeless and charming personality.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Salma Jaïd @jaid_salma]

The question that pops in my head when thinking of attitude is, do we get it from our background or based on the situation we are in?
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Salma Idhammou @SalmaIdhammou]

An attitude describes persons enduring favorable or unfavorable cognitive evaluations, feelings, and action tendencies toward some object or idea. People have attitudes regarding almost everything such as religion, politics, music, food #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Salma Jaïd @jaid_salma]

This explains the major change in the packaging the brands are making. We are being more exposed to round edges than before. A great way to increase sales.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Hamza Alaoui Mortaji @Hamzaalaou]

Why round shapes? The majority of people, it appears, are drawn to patterns that are round in shape.. This occurs because the amygdala interprets sharp edges as potentially harmful .
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Salma Jaïd @jaid_salma]

This is my tweet ad. This ad targets graphic designers that are looking for a job.
@putudewigitasp @Laura_Jeria_ @lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. Mind mechanism: Salience.
@putudewigitasp
@Laura_Jeria_
@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. This ad targets people who celebrate Christmas.
@putudewigitasp @Laura_Jeria_ @lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. Mind mechanism: Scarcity.
@putudewigitasp
@Laura_Jeria_
@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. The target is people who stay up late at night.
@putudewigitasp @Laura_Jeria_ @lets_NEUROmkt #NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. Mind mechanism: Relatives & Context.
@putudewigitasp @Laura_Jeria_
@lets_NEUROmkt #NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Ibrahim El Fassi @ElfassiIbra]

Eye tracking allows companies to see things from the perspective of the customers which can allow them to better understand these customers.
@lets_NEUROmkt
#MKTINGNEURO
#NMKTRCH

[Salma Jaïd @jaid_salma]

Anchoring is a great marketing tool, however, brands should keep it ethical when using it. Let’s stop faking high prices during sales, to sell the item at its original price.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Diego Alonso Salinas Barra @dsalinasb]

Anchoring is a psychological trend, which leverages the client's decision against a large offer due to the scarcity of information.@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Salma Jaïd @jaid_salma]

This technique can be used in stores to see what shelf does the eye go to first. That shelf would be the best placement for your product.
@lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Salma Jaïd @jaid_salma]

The different parts of the brain work individually but in full harmony to let the brain work as one entity. However, each part is given a specific task to deal with.
#MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[Salma Jaïd @jaid_salma]

A misunderstanding can sometimes happen because of the different perspectives. Always try to see things from a different perspective before making decisions or judgments. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Salma Jaïd @jaid_salma]

Eyes are the window of the soul. Understanding the eyes is very crucial in marketing, however, be careful misreading the signs. Eyes do not dilate only when in love, dilated eyes can also mean pain and disgust.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Salma Jaïd @jaid_salma]

@SalmaIdhammou @putudewigitasp @Laura_Jeria_ @lets_NEUROmkt Thank you for your comment, it means a lot. <3

[Salma Jaïd @jaid_salma]

This is my tweet ad. Mind mechanism: Relatives & Context.
@putudewigitasp @Laura_Jeria_
@lets_NEUROmkt #NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. This #McDonald’s ad is high on Openness.
@putudewigitasp @Laura_Jeria_
@lets_NEUROmkt #NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

Several methods are used in Neuromarketing: Eye Tracking, MRI, EEG, and GSR.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Salma Jaïd @jaid_salma]

The brain has three layers, good marketing is the one that speaks to the three of them.
@lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Salma Jaïd @jaid_salma]

This is my tweet ad. Mind mechanism: Scarcity.
@putudewigitasp
@Laura_Jeria_
@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. This #JB ad is low on Neuroticism.
@putudewigitasp @Laura_Jeria_
@lets_NEUROmkt #NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. Mind mechanism: Salience.
@putudewigitasp
@Laura_Jeria_
@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO #projectNEUROMKT

[Salma Jaïd @jaid_salma]

This is my tweet ad. This ad is high on
Openness.
@putudewigitasp @Laura_Jeria_
@lets_NEUROmkt #NMKTRCH
#MKTINGNEURO #projectNEUROMKT