Pulkit Lalwani

Youtube @ZerodhaVarsity & @Zero1byzerodha | Content at @learnapphq | Equity trader

[Nithin Kamath @Nithin0dha]

When it comes to personal finance, people somehow keep making the same mistakes over and over again. There’s very little creativity in the mistakes people make.

Take investing. Pretty much every influencer, every serious finance writer, and the financial media have been screaming for years: don’t mix insurance with investments. ULIPs are usually a bad idea. Endowment policies are usually a bad idea.

And yet, ULIP sales continue to grow and endowment plans continue to be sold. People continue to fall for the same pitches, despite all the articles, videos, and excel sheets explaining why these products are bad.

The same applies to health insurance, though I have a little more sympathy there. Health insurance is genuinely complicated. There are tiny clauses, room rent caps, waiting periods, exclusions, and conditions that most people don’t fully understand and then they find out the hard way, when they still have to pay out of pocket despite having a policy.

But with products like ULIPs and endowment plans, there’s no excuse. These are not impossibly complicated products. Even a cursory Google search will tell you the problem. And today, in 2026, you can just ask ChatGPT or Claude whether a product is a good idea, and they’ll usually show you the math, explain the catches, and give you pointers on what to do.

And yet, people still keep falling for the same thing.

@PrateekLearnapp from @Zero1ByZerodha has made a really nice video on some of the biggest mistakes Indians make with investing and health insurance. It’s worth watching, and sharing with your friends and family too.

[Pulkit Lalwani @plpulkit]

🏠

[Zero1 by Zerodha @Zero1ByZerodha]

It's the same for most of the people out there 🤫

#money #investment

[Zero1 by Zerodha @Zero1ByZerodha]

Turns out, this isn’t our first rodeo with fiction🍿

Phir Se Udd Chala- our first web series around money is out now on our Zero1 Hindi channel on YouTube. Tap the link in bio to watch it now 🎥

#WebSeries #YouTubeSeries #OTT #Money

[Zero1 by Zerodha @Zero1ByZerodha]

This is only Step 1 of Fiction X Finance 💪🏼

Our first web series around money- Phir Se Udd Chala is out now on the Zero1 Hindi YouTube channel. Check out the thread to watch it now ✨

#BTS #webseries #fiction #money #financeindia

[Zero1 by Zerodha @Zero1ByZerodha]

We hosted a Community Premiere of Phir Se Udd Chala and the vibes were CRAZZZYYY⚡️

Phir Se Udd Chala - our first web series around money is out now on our Zero1 Hindi channel

#Webseries #OTT #newshow #money

[Pulkit Lalwani @plpulkit]

First webseries is live! 🙌🏻😍

[Zero1 by Zerodha @Zero1ByZerodha]

The day, the experience, the vibe - Everything was special ✨

We premiered our first web series around money- Phir Se Udd Chala on our Zero1 Hindi YouTube channel last week, and the experience has been surreal! Episode 2 drops on Friday. Hope you guys love it as much as our guests did <3

#web series #money #ott #explore

[Pulkit Lalwani @plpulkit]

Episode 1 releases tomorrow! 🥳

[Zero1 by Zerodha @Zero1ByZerodha]

To anyone who has dared to dream big, take the leap and FAIL, spectacularly - This is for you 💛

#PhirSeUddChala - Our first web series around money is launching on 23 Jan 2026 on Zero1 Hindi. Hope you guys love it, as much as we do 🫶

[Pulkit Lalwani @plpulkit]

@aanchalcreates ooff! too good! 🙌🏻🔥

[Pulkit Lalwani @plpulkit]

Kohli would be proud and happiest right now looking at Siraj, Gill and Bumrah! 🥹

[Pulkit Lalwani @plpulkit]

@shreya___15 rooting for him to score a 100 here, do a sword celebration and get his name on that board!

[Pulkit Lalwani @plpulkit]

Jane raked in 1 year worth infosys profits in 2 years! HUGE!

[NDTV Profit @NDTVProfitIndia]

#SEBI says Jane Street made Rs 43,289.33 crore in profits trading in Index

For the latest news and updates, visit: https://t.co/by4FF5oyu4

[Pulkit Lalwani @plpulkit]

🚀🚀

[Karthik Rangappa 🇮🇳 @karthikrangappa]

@ZerodhaVarsity Live hit another milestone - we've reached 1.5L total registrations 😊

While the average attention span for a YouTube video is just a couple of minutes, Varsity Live users stick with us for about 90 minutes, sometimes across two sessions. What really excites me is that nearly 50% of our audience comes from tier 2 and tier 3 cities, with more from tier 3 than tier 2.

Our mission at Varsity has always been to make finance knowledge freely accessible to people across India through all our initiatives, and I think we're on track! 🙂

[Pulkit Lalwani @plpulkit]

@shreya___15 Ofcourse had a 1 hour one on one with the guy! At the end he was sad that i was discouraging him from SIP! Last thing i said was okay start with 500 rupees but first build EF!

[Pulkit Lalwani @plpulkit]

The answer is in the reel!

[Varsity @ZerodhaVarsity]

Does the 50-30-20 budgeting rule still work in 2025?

To know more about the budgeting techniques, check the link to the full video in the comments.

[Pulkit Lalwani @plpulkit]

TIL - Snickers is the bestselling candy bar since 1962! 😳

[Zero1 by Zerodha @Zero1ByZerodha]

The choice is yours 🫂

#money #fame

[Johns. @CricCrazyJohns]

AB DE VILLIERS IS HERE FOR RCB...!!!!

[Pulkit Lalwani @plpulkit]

Crazzzy! 🤩

[Aditya Kondawar @aditya_kondawar]

Tiruppur is dubbed as the "Knitwear Capital of India"

From ₹15 Cr in 1985 to Rs 40,000 Cr+ in FY25, Tiruppur’s textile exports have grown 2,667x, a 22% CAGR for 40 continuous years!

A thread on this remarkable example of industrial growth, sustainability, and exports -

[Pulkit Lalwani @plpulkit]

@shreya___15

[Pulkit Lalwani @plpulkit]

Lezzz gooo! ♥️

[Nithin Kamath @Nithin0dha]

A couple of years back, a new team member pointed out that we didn't have a good strategy for video content, and he was right. In hindsight, it was obvious 😀 We were publishing educational content in text form on Varsity, Z-Connect, etc., but we weren't focusing on videos. We had become like an incumbent, not adapting to the times.

Since then, we've put in significant efforts to publish high-quality video content on all things finance, and slowly but steadily, we've become the go-to destination for people to understand finance and markets.

Our video strategy is the same as it always was: share everything we know and publish content that people will genuinely find useful, regardless of whether it helps Zerodha or not, and whether it gets views or not.

But since the world judges a video by views, and we have never done any performance marketing, our numbers over the last approximately 2 years. And this is just on YouTube, doesn’t include Insta, Twitter, LinkedIn, etc.

@Zero1ByZerodha - ~ 6 crore views
@ZerodhaVarsity - ~2.4 crore views
@zerodhamarkets - ~1 crore views
@zerodha - ~1 crore views

All of this excludes @nikhilkamathcio's WTF, which he has been hitting out of the park, along with all the amazing creators in the Zero1 network.

Why mention it today?
Because Zero1 just hit 500k subscribers in less than 2 years, and maybe we should acknowledge that our video strategy, which was lacking, is in place. 😬

So yeah, thanks to @PrateekLearnapp, @swati_learnapp , @karthikrangappa, @bebhuvan, @SagarHerodha, and everyone responsible for...