Plug.Dev

Where devtools connect to creators that code.

[Plug.Dev @plugdotdev]

We've added a "how it works" section to our site!

Its a clear breakdown of our model, how we run creator programs, who we represent, how shortlists are built, and how we work across accounts and our broader creator database.

Check it out here 👉 https://t.co/dhj0JEzupp

[Plug.Dev @plugdotdev]

We just published our first YouTube video 🤓

It’s a small nod to a group we refer to as “Creators That Code", the developer support system we forgot to name.

These are the people educating and entertaining developers.

Creators that code help developers learn, stay current, discover tools, stay connected, and even giggle when things get hard, whether through YouTube, blogs, Discord communities, OSS education, meetups, bootcamps, or content that now becomes part of the knowledge layer behind AI systems.

This video is simply a thank you to that ecosystem 🫶 🚀 👏

Check out the video here: https://t.co/so7btqaCqo

[Plug.Dev @plugdotdev]

In the early days of https://t.co/Fl2CxPVFu5, it was surreal to see OG creators signup who i'd known for years. Today is one of those surreal days, as we welcome @freeCodeCamp

From the founder:
"FreeCodeCamp is excited to partner with Devtools and teach new products to our 11 million YouTube subscribers. We have an established track record of building more than 100 courses for big partners like Google and Microsoft as well as developer-focused startups.

We've heard great things about https://t.co/Fl2CxPVFu5 from our creator friends, and are now using it to help new partners gain awareness and adoption through the FreeCodeCamp community.
Quincy Larson
Teacher & Founder, https://t.co/hk3vsUnXPM"

Our team at https://t.co/Fl2CxPVFu5 is excited to help companies partner with freeCodeCamp and other creators to drive full funnel growth by leveraging creators that code. More soon! 🫶

[Plug.Dev @plugdotdev]

Why join https://t.co/BtUjrn4V9r
• Remote-first, async-first culture with minimal meetings
• High ownership and autonomy
• Build something the world’s leading devtools and creators want

👉Apply: https://t.co/LwtrPfW2zN

[Plug.Dev @plugdotdev]

We’re hiring a new role: Product Engineer (Full-Stack)

At https://t.co/Sy8byw81wL You’ll help build the creator partnership platform used by your favourite devtools, including Clerk, Supabase, n8n, and more.

[Plug.Dev @plugdotdev]

You’ll be a great fit if you...
• Have 4+ years of full-stack experience in modern JS/TS stacks
• Care deeply about clean UI, smooth UX, and well-designed systems
• Are product-minded and curious about the “why” behind what you build
• Thrive in small, async-first, high-ownership teams
• Use or are excited about AI tools in your workflow

[Plug.Dev @plugdotdev]

Plug turns 2!!👶🥳

[Neill | Plug.Dev @NeillGernon]

This month, https://t.co/IRxRIfrSzM turns two 🎉

What started as a simple idea has grown into the default creator partner platform for Devtools like Clerk, Browserbase, Neon, and Snyk. ✨

2025 has been an inflection point:
- More than doubled revenue vs 2024
- Doubled again between Jan–Aug
- On track to more than double before year’s end

New customers are adding recurring revenue and profit margins are rising. Clear validation that our model of platform + community + expert + AI is scaling.

We’re now a core team of six. Added a Head of Ops, refining business & program ops. Invested more in our AI ops. Brought on a Senior Engineer for scaling the platform & building the next category of GTM features.

Two years in, the lesson is clear: coders adopt tools through creators, communities & trusted content, not just traditional marketing motions.

Plug exists to make that shift scalable, helping devtools turn creator partnerships into long-term programs rather than one-off experiments.

Plug was built with and for the creator community and our growth has been a byproduct of their trust. Without outbound sales, referral programs, or traditional marketing, most of our momentum has come through word of mouth in the creator ecosystem. Today, Plug is home to the largest community of Creators That Code, with hundreds of dev influencers across YouTube, X, and beyond. They’ve shaped how we work, fueled our customer growth, and continue to be at the heart of everything we do. That’s why we published the Creators That Code blog (https://t.co/oCExIEFiMH), to put a name and framework around the movement they’ve driven. We were, are, and will continue to be creator-led.

I’m proud of what we’ve built in just two years, grateful for the team behind it, appreciative for the support from the creator community and even more excited for what’s ahead @plugdotdev 🚀

Learn more about the https://t.co/IRxRIfrSzM team: https://t.co/Rm5ObpD8mw 🤗

[Neill | Plug.Dev @NeillGernon]

Around 3 years ago, I ran the first @posthog dev influencer campaign, it was an experiment... aaand it flopped.

I missed the ICP, picked the wrong creators, and chose content formats that didn’t fit. With no rules in place, the whole thing felt more like ads than education, and worst of all, not enough content even made it live. Thanks for letting me be your guinea pig, @posthog (@james406 + Charles) 🙏 Sorry it was sh*t, but I learned a lot.

That failed campaign contributed to the foundation for https://t.co/IRxRIfrkKe

What I realized wasn’t just that creators mattered... it was how broken the process was. Back then, I was cold DM-ing creators, stuck in endless back-and-forth comms, chasing invoices and payments one by one, throwing UTMs in email threads, and drafting legal contracts manually. It was messy, slow, and not scalable.

Fast forward to today: we now run creator programs for the world’s leading DevTool brands... now with a platform that fixes all those pain points and a specialist team to support scaling programs: ICP-matched creators, streamlined outreach and bookings, one invoice for everything, built-in UTMs and analytics, and contracts handled from the start.

That early flop showed me exactly what was broken, and those learnings helped inform priorities whilst building https://t.co/9La4WGJ2NZ ... so yeah, cheers posthog 🦔🙏

[Plug.Dev @plugdotdev]

Developers adopt tools through trust, not ads.

That trust is increasingly being built by creators that code, the developers teaching, sharing, and influencing tool adoption at scale.

This is Creator-Led Growth for Devtools (CLG): a new GTM motion for devtools, powered by creators that code.

We’ve published the full deep dive in the link below:
https://t.co/OyvR1zcZJP

[Neill | Plug.Dev @NeillGernon]

The adoption of developer tools has changed, a lot.

It hasn't been led by ads, or private forums. It’s been led by creators that code, the ones teaching, sharing, and influencing what tools developers choose to adopt and why.

I wrote a deep dive on Creator-Led Growth for Devtools. What it is, why it matters, and how to put it into practice. Including some examples of CLG by Devtools like @clerk @neondatabase and @snyksec

Here’s our @plugdotdev playbook for CLG: https://t.co/eji0wsb4hW

[Plug.Dev @plugdotdev]

Excited to welcome Pablo Martín Junquera to the https://t.co/Fl2CxPVFu5 team as our new Senior Software Engineer. 🔥

Pablo is joining us to help scale the plug platform and ship the next generation of features for companies and the creators they work with. He brings deep technical experience, including building his own affiliate platform, so he’s already dialed into the space we’re in. We're thrilled to have him on board!

[Plug.Dev @plugdotdev]

Excited to officially welcome @plugdev_boo to the Plug team as our Head of Operations! 👏

Boo joined us a few months ago and has already had a huge impact, bringing clarity, structure, and momentum to our day-to-day. With a background in operations and marketing, she's already helping us move faster as a team. Thrilled to have her on this journey!

[Plug.Dev @plugdotdev]

We're live: say hello to https://t.co/Sy8byw7tHd

Plug is already the default platform for Devtool GTM teams to run creator-led growth programs. Think influencers, community launches, writers and more.

Check us out: https://t.co/FU6ttTSBMz