plugin.fm

A business & product-marketing podcast that strives to inspire, entertain, and educate entrepreneurs, indie-developers, and “lifestyle” software product makers.

[Freemius @freemius]

✅ Why devs don’t want 28-minute demos
🎯 What makes a good product demo?
💡 How to keep it engaging, sharp, and trusted

New @pluginfm episode is LIVE! Listen to @aarondfrancis on your favorite platforms — link in comments 👇

#Screencasting #ProductMarketing #VideoMarketing

[Freemius @freemius]

“The thing I made is good. Why don’t people get it?”

Because software makers won’t click unless they SEE why it matters.

🎙️On June 18, @pluginfm talks to @aarondfrancis about screencasting, trust, & product demos that actually drive adoption.

Don’t miss it!

[Freemius @freemius]

Outreach tips that don’t suck? 🤔
What to pay influencers for promoting your product? 💰
How to measure ROI? 📈

Ferdy (1.2M YouTube subscribers) shares the exact strategies for working with influencers to amplify your product in our new @pluginfm episode.

Link in comments! 🎙️

[Freemius @freemius]

Do you follow our podcast @pluginfm? 🎙️

Pick your favorite platform — YouTube, Spotify, Apple, or Amazon Music — and tune in for expert tips on growing your software business, product marketing, community building, pricing strategies, and more.

PS New episode drops today 🤩

[Freemius @freemius]

"Pick a channel, do it well, make it sustainable. Then expand." 💡

Smart advice from Meg Scarborough on our next episode of @pluginfm dropping tomorrow, May 14!

She explains why software makers shouldn't try to be everywhere at once — quality over quantity!

#ContentStrategy

[plugin.fm @pluginfm]

New episode drops in two days! #MarketingToDevelopers #SoftwareMarketing #Podcast #ContentMarketing

[Freemius @freemius]

"Software makers actually prefer long-form content, both written and video." 😮

Meg Scarborough shares this data-backed truth in our next @pluginfm episode (live on May 14!). Makers, your audience wants depth, not quick-hit tips! 🎯

#DevMarketing #ContentThatConverts

[plugin.fm @pluginfm]

Check out our latest episode with @tomwhtley from @getgrizzle - learn how to create product-led content that highlights your software's features while directly addressing your customers’ pain points!

[Freemius @freemius]

All likes but no sales?

@tomwhtley from @getgrizzle reveals how product-led content turns readers into customers while you sleep.

Learn how to boost your content ROI without doubling your budget. Watch our new @pluginfm episode to get Tom’s PLG framework!

Link in comments ⬇️

[Freemius @freemius]

📣 iDEAL payments now live in Freemius Checkout!

Set your product to EUR currency and watch those conversion rates climb. We'll auto-detect Dutch buyers and handle the rest.

More payment methods = more money. 💰 
#ProductUpdates

[Freemius @freemius]

💰 Stop wasting money on content that doesn't convert!

@tomwhtley, CEO of @getgrizzle and marketing expert, shares his formula for creating product-led content:

“Here's how to do a thing + here's how to do it with our app.”

Full podcast episode drops on April 30 @pluginfm!

[Freemius @freemius]

📈 Growing your content 300x faster with zero budget?

Tamara built a 13K contributor network that pumps out expert content while you sleep. Learn her UGC blueprint on the latest @pluginfm episode. Available now — link in comments ⬇️

#ContentMarketing #SaaS

[Freemius @freemius]

13k contributors 🤯

That’s the network Tamara Omerovic built at Databox by letting their customers become content heroes and embracing a simple truth:

"Our customers know best" 🏆
Instant authority + zero additional resources.

Full @pluginfm episode drops on April 16! 🎙️

[Freemius @freemius]

🚀 "If you're stuffing more features just to increase the price, you're the restaurant serving a 40oz steak nobody asked for."

@ashleyfaus explains why customer value must drive expansion, not just revenue goals, in our latest @pluginfm episode.

Watch now ⬇️

[Freemius @freemius]

"Nobody wakes up and says, 'I shall be in the consideration phase today!'" 🧐🤌
@ashleyfaus destroys the linear funnel myth and shows us how real customers actually buy.

New @pluginfm episode drops on April 2 — don’t miss it! #Podcast #LifecycleMarketing

[Freemius @freemius]

💰 "How-to content is out, how-I content is in — but there's a right way to do it."

@ericasmyname’s audience-building masterclass for software makers is live on @pluginfm now!

Episode link in the comments: ⬇️

#ContentStrategy #PersonalBranding #AudienceBuilding

[Vova @vovafeldman]

Check out this smoking hot guy 😎 Love the cap, btw 🧢 😛

Now seriously, @robwalling, mega kudos for building such an incredible community!

Pumped to explore how we can collab to bring @freemius Makers Meetup to @MicroConf and to have you as a guest on S4 of @pluginfm! 🥳

[Freemius @freemius]

Random posts KILL your credibility online

If you want a massive following like @ericasmyname, tune in to learn about her 80/20 content pillar strategy that attracted 39K LinkedIn followers in just 3 years.

The full blueprint drops on March 19th on @pluginfm.

#AudienceBuilding

[plugin.fm @pluginfm]

Don't miss Erica's insights on March 19!

[Freemius @freemius]

Want to build an audience of 50k+ followers without oversharing?

"My version of authenticity is 'didn't sleep well, got bills to pay'," says @ericasmyname, who built an audience of 50K+ followers without oversharing.

Get her full growth formula on @pluginfm 🎙️ on March 19th!

[Freemius @freemius]

"It's not about the suit you wear or the hairstyle. It's about contributing something net new." — @devinemily shares the truth about building authentic authority on @pluginfm's new episode.

Just in time for #IWD2025! Launching Monday, March 3 🚀 #WomenInTech Don't miss it!

[Goran Mirkovic @ClemmRusty]

Real authority isn’t about follower counts—it’s about impact.

On @pluginfm, Devin Bramhall put it perfectly: true authority is measured by who invites you into the room, not by likes or shares.

When people seek your expertise, that’s when you know you made it.

#marketing

[Freemius @freemius]

"There's no Wizard of Oz behind the scenes dictating how everything should be."

Powerful words from @devinemily on our new @pluginfm episode. #WomenInTech, this one's especially for you. Breaking invisible barriers this #IWD2025 🔥

Dropping on Monday, March 3 🚀