In primary or secondary school we are taught about the five Ws: who, what, when, where, and why. Some people will also add how. Over the years I have realized that they are much more important than just that.
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The Data Lake
Any system that stores a decent amount of data ends up needing a data lake. The Adobe Experience Platform (AEP) is no exception and there is surely one, which will be today’s topic.
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Real-Time Customer Profile
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At the heart of the customer engagement area of the Adobe Experience Platform (AEP), we have the Real-Time Customer Profile (RTCP). This building block is where you find capabilities like the profile store, the identity store and
AEP Under the Hood
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During the session I delivered during the 2023 Summit, I condensed a lot of information into just 30 minutes. Some of it I already knew, but there were other concepts that I had to learn. Some people like to follow a video so, if you are
Server-side Implementation
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A few weeks ago, Chenna asked me how a developer should approach a server-side implementation of the Adobe Experience Cloud tools. I am afraid there is no universal answer to this question, as it depends entirely on the Content M
As I explained in my last post, I was invited to attend the US Summit 2023, an invitation that made me very happy.
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