Nagarjuna Reddy

[Shashi Kumar @thiruka]

More often than not, we tend to believe that once we have built a brand, we can introduce more products around the same philosophy and make them successful. Our experience with organic bananas has taught us how difficult this can be in practice.

On 24 October 2026, we stopped supplying organic bananas to our customers. We started in February 2022 with just 10 kg per day and gradually grew to nearly 3,000 kg per day. The idea was to help our existing dairy farmers diversify their farms and earn additional income. Many farmers planted 50–100 banana suckers alongside their dairy units, while some cultivated bananas on small plots of about a quarter of an acre. We procured certified organic Yellaki bananas from these farmers and supplied them to Bengaluru, Chennai and Hyderabad.

From the beginning, we wanted to ripen bananas without using external ripening agents. This turned out to be far more difficult than we anticipated. Natural ripening was inconsistent, and customers often received bananas that were not ready to eat. In 2024, we invested in temperature-controlled ripening chambers, but the problem continued.

Grading and rejection losses ranged between 30% and 40%, sometimes reaching 50%. We also had variations in banana sizes because of the small-scale nature of our farms, and we did not want to reject produce at the farm simply because of size. Ripening resulted in a further weight loss of approximately 15%. For every 100 kg of bananas procured, only about 50 kg could eventually be supplied to customers. Despite customers paying a premium, we could not recover our costs. The business remained loss-making from February 2022 until we stopped operations in October 2026.

Some of our customers particularly appreciated the way we packed bananas in leaves, reducing the need for conventional packaging. Over four years, we invested in infrastructure, worked on improving ripening and grading, and tried to make the business viable. We also wanted to create an additional market for our farmers.

Unfortunately, we could not make the economics work. Building a brand around good farming practices is one challenge. Extending that philosophy into new products, managing the operational complexities and making each product economically viable is another.

Our experience with bananas has been a reminder of how difficult this journey can be, and there is no easy path to make things work.

[m rajshekhar @mrajshekhar]

Gosh. Look at this graph to see when data vanishes. Excellent work from @thehindu and @ikasnik.

[Parth MN @parthpunter]

Low IQ. High AQI.

The summary of many Indian cities right now.

[Nagarjuna Reddy @pnagarjun]

Apartments and gated communities have become micro sized municipal and local governance bodies. In a rather opportunistic way it is solving the problems for people who can afford. Clean water, safe common amenities, timings enforced for noisy celebrations etc..

[Nagarjuna Reddy @pnagarjun]

@KiranKS Isn’t bursting crackers after 10.30 pm illegal?

[Nagarjuna Reddy @pnagarjun]

@NewsAlgebraIND @HoeZaay No safety protection, poor working conditions. It might be empowering them economically but the cost of it seems high(not in monetary terms)

[TIMES NOW @TimesNow]

AQI 'Manipulation' Row | TIMES NOW Investigation Findings

- 'No hourly readings across 52 monitoring stations'

- 'Large-scale blackout on Diwali night'

- 'Only 7 of 59 stations reported proper data'

- 'All 59 stations were fully functional at 8 PM on Nov 8'

- 'Data blackout from 9 PM on Nov 8 to 6 AM on Nov 9'

- 'Data stopped after pollution levels approached 1,000'

[Nimish Dubey @nimishdubey]

Liberal was turned into a bad word.
Secular was turned into a bad word.
Feminist was turned into a bad word.
Now, Intellectual is being turned into a bad word.

Progress.

[Joy Bhattacharjya @joybhattacharj]

"The water purifiers, the UPS/inverter and the air purifiers in our homes are not signs of success. They are symbols of failure."
h/t @soumyadip

[Nagarjuna Reddy @pnagarjun]

@shettysandarsh @blrcitytraffic @DgpKarnataka @Jointcptraffic @krishnabgowda @PriyankKharge @DCPTrNorthBCP I have seen @bwaditrafficps many times just ignoring this. Traffic rule enforcement is at it’s lowest in the city these days.

[Gautam Gambhir @GautamGambhir]

Crackers bursting, Delhi pollution @ record high, children & aged suffering, lungs crying & we call it Happy Diwali. Callous & careless.

[Nagarjuna Reddy @pnagarjun]

@Amara_Bengaluru Decongesting by letting go companies is a bad idea. Instead we should do future proof planning

[Nagarjuna Reddy @pnagarjun]

@blrcitytraffic @BlrCityPolice @PriyankKharge See the level of lawlessness and utter disregard for the police personnel seen in the video. This is a dangerous trend for general law and order if we leave like this.

[ThirdEye @3rdEyeDude]

Footpath riders get confronted ✅

Footpath riders get confronted but their response is hilarious and shameful 😅

Date: 3rd November 2026
Time: 4:30pm
Location: Sarjapur Main road opposite Wipro corp office

[Nagarjuna Reddy @pnagarjun]

At this rate the bhakts will defend mixing anything in petrol citing national interest. The key thing everybody seems to miss is that, the govt shouldn’t lie to its people. It’s called cheating and adulteration. If it’s E20, it has to be E20 and not E30.

[Nagarjuna Reddy @pnagarjun]

@blrcitytraffic Can you please have some personnel posted late evenings at busy inter city bus stops like Tin factory.? Last night, it was such a chaos with all the Deepawali rush and the outstation buses parked all over.

[Nagarjuna Reddy @pnagarjun]

Documentary highlights role of family physicians in strengthening primary healthcare https://t.co/LeVKQvS8pj

[Nagarjun Dwarakanath @nagarjund]

BREAKING: Not E20 fuel , but E 31.2 fuel

Karnataka govt’s petrol tests find ethanol blending above 20% in samples from seven districts.

The state tested 63 petrol samples collected across Karnataka from major oil companies, including IOCL, HPCL, BPCL, Shell and Nayara.

After oil marketing companies failed to clearly disclose ethanol content, the government sent the samples to private labs.

Results of Ethanol blend :

IOCL: 31.2%+
HPCL: 30.5%
HPCL: 27%
BPCL: 26.5%
Nayara: 26.1%
Shell: 25.5%

Bengaluru was among the seven districts where samples exceeded the 20% ethanol limit.

Karnataka will send its report to the Centre.

[Nagarjuna Reddy @pnagarjun]

Karnataka fuel tests find up to 31% ethanol in petrol samples, flag over-blending - https://t.co/kDqeMgbO1J

[Nagarjuna Reddy @pnagarjun]

The law and order situation in this country has gone to dogs and on top of that exposure to violent behaviour from a very young age. What a pathetic state we are getting into. 😞

[Nagarjuna Reddy @pnagarjun]

@News9Tweets Rigorous enforcement is the only way to go. There shouldn't be any leeways when it comes to traffic rules. Hope this is done more widely.