facebook media buying changed completely and most people still haven’t caught up…
BEFORE:
auction did most of the work
targeting = manual settings
creative variations = testing
10 campaigns / 50 ad sets / endless tweaking
NOW:
creative = targeting
meta reads the creative and decides who should see it.
the edge isn’t who can tweak ads manager better anymore.
it’s who can feed the algo better data.
asked one of our affiliates how he makes creatives…
expected some crazy AI agentic workflow.
bro said “i send a brief to my designer” 💀
meanwhile with the right AI workflow you can go from idea → finished creative in under an hour.
it’s 2026. your creative pipeline shouldn’t have office hours
AI UGC is actually getting ridiculous...
all 3 of these are 100% AI
different people. different locations. different vibes.
creative fatigue is about to a skill issue now lol
it’s so funny having full business context because you can pull like 3 random levers and suddenly there’s an extra $300k/month in profit
no new funnel
no new offer
no scaling spend
just fixing shit that was already there lol
Great post. I’ve been there thinking that once I reached a certain financial threshold, women would naturally become more attracted to me. And to some extent, it does work. But beyond a certain point, social skills are the GOAT in the dating market.
And it goes far beyond dating. Social skills unlock experiences, stories, connections, and depth in life that money simply can’t buy.
It’s sad to see so many young men chase money exclusively, thinking it’s the ultimate answer