Per Ohstrom

Chief Outsiders Partner & Fractional CMO in small and mid-market industrial and B2B companies. Kellogg MBA. Grew up 100 miles north of the Arctic Circle.

[Per Ohstrom @pohstrom]

https://t.co/VYrM9kg5nU

[Per Ohstrom @pohstrom]

» RESODYN ACOUSTIC MIXERS, THE WORLD’S LEADER IN INDUSTRIAL MIXING SOLUTIONS https://t.co/HlUOdob669

[Per Ohstrom @pohstrom]

Report says #socialmedia is becoming #b2bmarketers most effective tactic. Working mostly with manufacturing companies, I find this curious. Let's get to the bottom of this. What are your thoughts? Comment below! https://t.co/9lmURIgsW9

[Per Ohstrom @pohstrom]

#construction #employment increased by 23,000 over last month, 200,000 over last year... it is a curious #economy! https://t.co/umYzQq64ag

[Per Ohstrom @pohstrom]

Pick your #advertising #channels carefully! https://t.co/QFqZWAArld

[Per Ohstrom @pohstrom]

New #research shows #wfh is less efficient than thought. Are we all marching back to our offices, or will there be some happy medium? #chiefoutsiders https://t.co/eQ5kJAjq4y

[Per Ohstrom @pohstrom]

#nonresi #construction spending decreaed slightly in May, many sectors are still strong, like Water & Wastewater and Manufacturing. #chiefoutsiders #economy https://t.co/rA2BiRfmaV

[Per Ohstrom @pohstrom]

Noteworthy on #productlaunches, a really good activity now as the competitive climate is heating up! How is your #newproduct #pipeline? #chiefoutsiders #b2bmarketing https://t.co/UjeDDZmDoo

[Per Ohstrom @pohstrom]

This will not have a big effect on #corporate #recruiting. Companies already know that #diversity in #hiring makes the organization and the #business results better. More important to focus on developing and promoting the talent th…https://t.co/b2C89e7MYS https://t.co/0pUfplqE85

[Per Ohstrom @pohstrom]

When times are hard, #marketing is often first to see #budget cuts. McKinsey & Company explains this is short-sighted, and it's better to leverage marketing. "Marketing should be at the table, but not be the meal" #chiefoutsiders https://t.co/lTRBqXtkMG

[Per Ohstrom @pohstrom]

Registration is now open for the Resodyn Acoustic Mixers, Inc. ™ 10th annual Technical Interchange -THE event for acoustic mixing professionals across a range of industries... Don't delay, sign up today! https://t.co/fxL4QGbDT1

[Per Ohstrom @pohstrom]

#customerretention is a great area to focus on for #b2bmarketers, and it looks like they, increasingly, are! Think about it -it is easier to keep a #customer you already have than to go out find new ones... #chiefoutsiders #b2b #b2bmarketing https://t.co/HKdTHeMqlF

[Per Ohstrom @pohstrom]

#pricing is ever more important to sell #value and defend margins in an inflationary environment. Here are some good tips on how to organize and empower the #pricingteam. #chiefoutsiders #b2bmarketing https://t.co/M6TZlTTnue

[Per Ohstrom @pohstrom]

#marketingbudget pinches are expected for 2023, but allocation is not changing... yet #chiefoutsiders #b2bmarketing https://t.co/qRjIZrTxfW

[Per Ohstrom @pohstrom]

Delegating tasks and authority is a good way for #leaders to get more done and at the same time develop your people! Good advice from IndustryWeek Talent Advisory Board #chiefoutsiders #manufacturing #talent https://t.co/C7lAXcY2WZ

[Per Ohstrom @pohstrom]

#storytelling has made some inroads in #b2bmarketing, but less so than many expected... this research from Northwestern University - Kellogg School of Management helps explain why: "when people interact with a story, it blunts the…https://t.co/xMyQ6OQySA https://t.co/L2twR4fSY2

[Per Ohstrom @pohstrom]

More #automation and #personalization focus in #emailmarketing! #chiefoutsiders #b2bmarketing https://t.co/ga7BSN2E4H

[Per Ohstrom @pohstrom]

Looks like #twitter's best days are behind it? Women are particularly wary. #chiefoutsiders #b2bmarketing https://t.co/WfrqkdDDI9

[Per Ohstrom @pohstrom]

Happy International Women in Engineering Day!

June 23 is when we celebrate all smart and accomplished women in #engineering, as well as the great career opportunities available for girls in this industry! #internationalwomeninengineeringday https://t.co/0FPL1nvgg6

[Per Ohstrom @pohstrom]

Recent research shows #b2bmarketers are open to #ai -many of us already use it on a daily basis. What do you think? Comment below!! #chiefoutsiders #b2b https://t.co/8LPC4jz9cZ