Tim Pointer

Most marketing dollars are wasted, on a mission to change that. CEO @ Reason (13yrs, $80M media p/a), Founder @ fixed iOS14 & conversion loss

[Tim Pointer @pointertim]

Lovely piece of data work!

[Mike Ryan @mikeryanretail]

Here's the story. I have access to 2,979 PMax ecommerce campaigns. It's probably not the biggest single sample of the market. GroupM or whoever prob has more.

But GroupM is not going to drill the data and share what they found with you. I will.
(1/n)

#ppcchat

[Tim Pointer @pointertim]

@NicolaiThomson @ZacharyLDuncan @RescueMetrics This is exactly what happens when you turn https://t.co/4pBvXjrsKm on. @ZacharyLDuncan - DM me if you’re keen, happy to walk you through it. If not, I’ll assume you’ve solved it!

[Tim Pointer @pointertim]

@Cody_Wittick Great thread! Then just pray they don’t go off the rails. 😂

[Tim Pointer @pointertim]

@RescueMetrics Maybe you shouldn’t be so suspicious next time.

[Tim Pointer @pointertim]

@RescueMetrics Let’s goooooo!!!

[Tim Pointer @pointertim]

@Cody_Wittick Nice work! Podcast is on point as well. 🔥

[Tim Pointer @pointertim]

Where Google’s profit goes… Still a heavily advertising dominated business model.

[Tim Pointer @pointertim]

@Cody_Wittick Yep! And also recording what’s tests are performing in what channels.

[Tim Pointer @pointertim]

Thanks for having me @morgocommunity!

[MORGO @morgocommunity]

New Morgo podcast out this morning featuring Tim Pointer, CEO at Reason – a digital marketing agency that helps businesses around the world realise their opportunity for growth.
Check it out on your favourite podcast platform or on the Morgo website here: https://t.co/n4n6eWGmf7

[Tim Pointer @pointertim]

@Austen The problem with capitalism is there isn’t enough of it. If Amazon was broken into smaller companies doing $1M revenue each, that would be 664,000 privately owned companies.

[Tim Pointer @pointertim]

@hammer_mt Feel like this is going to end up on the script filter/block list real quick.

[Tim Pointer @pointertim]

News headline generator: [relatable group of people] are [overly strong emotion] because [known company] does [vauge thing]… Click here.

[Tim Pointer @pointertim]

@BillyM2k Sister from another mister.

[Tim Pointer @pointertim]

@Travis_Jamison

[Tim Pointer @pointertim]

@MarcosInMTL I read this quickly as “What’s your favorite BLUE smell” before jumping in an Uber. Made for a very thought-provoking ride.

[Tim Pointer @pointertim]

@binghott

[Tim Pointer @pointertim]

@iamjeremyenns Podcasters are always jacked up like that too. 😂

[Tim Pointer @pointertim]

@CoryDobbin @cmikulin I can understand why. Our data shows 20-55% of most third-party platform requests (tags, pixels, scripts etc) are disrupted in someway. Unfortunately they’re are not evenly disrupted.

[Tim Pointer @pointertim]

Part of the reason we have a 94% staff retention rate. Unlimited health days! https://t.co/QdiaD0Njqq

[Tim Pointer @pointertim]

Apple making all the big plays at the moment. Now moving into the by now pay later market, effectively making them the largest bank in the world with their 1.8b customers.