Point. Your Marketing Investment Partner

Procurement solutions driven by technology. We create impactful marketing.

[Point. Your Marketing Investment Partner @pointgroupbiz]

Two Gogos. One challenge. Endless flavour! We’re teaming up with Rainbow Chicken for Gogo vs Gogo. The web series where grandmothers go head-to-head in the ultimate food and fun showdown. Watch the full episode for laughs, love, and loads of chicken: https://t.co/HB6X9Egv39

[Point. Your Marketing Investment Partner @pointgroupbiz]

As the year winds down, here’s to moments that matter—spending time with loved ones, reflecting on the journey, and looking forward to what’s ahead.

We wish you a joyful festive season filled with warmth, happiness, and plenty of relaxation. See you in the new year!

[Point. Your Marketing Investment Partner @pointgroupbiz]

#Meta’s Orion #AR Glasses go beyond just augmented reality – they bring your world to life with holographic displays, contextual #AI, and seamless face-to-face connections. Read how this innovation is changing the game in our latest Fads & Futures report: https://t.co/52k8yrDppq

[Point. Your Marketing Investment Partner @pointgroupbiz]

When trends backfire, brands need to act fast. Discover how ‘Trendkill’ is changing the game and learn how to keep your brand aligned and authentic in our latest Fads & Futures report: https://t.co/52k8yrDppq

[Point. Your Marketing Investment Partner @pointgroupbiz]

What does 2024 teach us about #AI and authenticity in #marketing? Mitchell Bowker, our chief creative officer, shares key insights and lessons in this @MarkLives feature.

[MarkLives.com @MarkLives]

#2024InReview: Marketers’ views on the year that was, the year ahead. Including lessons from 2024 which they’ll be taking into 2025. https://t.co/Fo3mATfcHp

[Point. Your Marketing Investment Partner @pointgroupbiz]

Brands are letting Gen-Z creators lead, crafting authentic, unfiltered stories that resonate. It's about letting them talk, driving deeper engagement and realness. Discover how this is reshaping marketing in our Fads & Futures report: https://t.co/52k8yrDppq

[Point. Your Marketing Investment Partner @pointgroupbiz]

Our team crafted a masterpiece Nestlé point-of-sale display from the ground up, bringing beauty and impact to the Chocolate Festival in KSA. Incredible work by the whole team! 🍫

#POS #Display #Nestle #Point

[Point. Your Marketing Investment Partner @pointgroupbiz]

Africa’s m-commerce future is bright! With over half a billion e-commerce users expected by 2025, mobile phones are leading the charge. Despite challenges like connectivity & affordability, initiatives are driving Africa’s digital transformation: https://t.co/ULDx2Jnu4S

[Point. Your Marketing Investment Partner @pointgroupbiz]

Unhinged content, absurdist humour, and a mashup of formats – TikTok’s sludge and pastiche trends are redefining how Gen Z and Gen Alpha consume. Brands like Nutter Butter are diving in headfirst. Read the 5th edition of Fads & Futures for deeper insights. https://t.co/52k8yrDppq

[Point. Your Marketing Investment Partner @pointgroupbiz]

From bold, rebellious energy to mindful, quiet elegance – Brat Summer and Demure Autumn offer two unique ways of responding to the chaos of modern life. Find out more about these culture-shaping trends in the 5th edition of our Fads & Futures report: https://t.co/52k8yrDppq

[Point. Your Marketing Investment Partner @pointgroupbiz]

Bringing flavour and excitement to the LULU Food Festival! 🎉 Point teamed up with Nestlé Kuwait to create an unforgettable activation, showcasing a variety of delicious products and engaging experiences. Watch the highlights from the event.

[Point. Your Marketing Investment Partner @pointgroupbiz]

Are fads becoming the future? Sometimes. Maybe. Not always. But they’re all important, and we’re here to break them down in the 5th edition of our Fads & Futures report: https://t.co/52k8yrDppq

[Point. Your Marketing Investment Partner @pointgroupbiz]

CEO Dermot Latimer joins Jeremy Maggs @maggsonmedia to unravel the secrets behind leveraging strategic partnerships through customer obsession. He shares how our commitment to understanding and exceeding customer expectations fuels our collaborations: https://t.co/vJfEXxkXKF

[Point. Your Marketing Investment Partner @pointgroupbiz]

October is Mental Health Awareness Month, and we’re reminded of the incredible link between physical activity and mental well-being. Prioritise your health and let movement be a part of your self-care routine! Let’s stay mentally and physically strong. #PointOfStrength

[Point. Your Marketing Investment Partner @pointgroupbiz]

Jobs are no longer solely confined to the physical realm. Today, many companies like Ikea are already recruiting for #AR roles in virtual spaces like Roblox. To learn more about how AR is creating jobs in the metaverse, check out our Fads & Futures report: https://t.co/wRftYBhPRf

[Point. Your Marketing Investment Partner @pointgroupbiz]

A compelling brand story is more than history, it’s a powerful strategy to build trust and drive action. Want to learn how a well-crafted story can elevate your brand? Read more: https://t.co/BKy3DCMSSB

[Point. Your Marketing Investment Partner @pointgroupbiz]

Marketing is a whirlwind, and we’re here to guide you through it. From AR jobs in the metaverse to the surprising return of brand-building fundamentals – we’re diving into the trends that are shaping the future of #marketing with our Fads & Futures report: https://t.co/wRftYBhPRf

[Point. Your Marketing Investment Partner @pointgroupbiz]

Who said Back-To-School had to be boring? Our team in Kuwait delivered vibrant and eye-catching POSM displays for P&G’s Back-To-School campaign, turning shopping into an exciting experience for students and parents alike.

[Point. Your Marketing Investment Partner @pointgroupbiz]

Non-retailer brands like Lyft, Uber, and Chase Bank are jumping on the commerce media trend, using their own channels to create new revenue streams. Want to know how they’re doing it? Check out our Fads & Futures report for all the details: https://t.co/tx7wMhqv5O

[Point. Your Marketing Investment Partner @pointgroupbiz]

We proudly celebrated Swiss National Day in Jordan, marking 75 years of Swiss-Jordanian friendship! 🇨🇭🇯🇴 #Nestlé Professional showcased its delicious offerings, including Nescafé cold coffee and desserts made with KitKat Nestlé Sweetened Condensed Milk.☕❤️ #SwissNationalDay