Poke the Box

Design & Strategy Studio building great brands. On here talking about great design & creativity 🌱

[Poke the Box @pokethebox_]

Olivia Burton. Found Nutrition. 10,000 Dreams & Israel Adesanya, Unite, Clarins, Gaia...

What do they have in common? We helped build and craft their stories...

[Poke the Box @pokethebox_]

Is @X still worth the money as a business? Or is it best to focus on other platforms to grow an audience?

We only follow design related accounts but yet we're still thrust with political content. Is X really a good place to post and grow anything other than politics and crypto?

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Inspired by the article in @FT

https://t.co/t02JbVGyfN

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Let's take a deep dive into @huel

What is the secret to their success?

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Huel went from a side hustle to a multi-million dollar global brand by focusing on branding, community, and purpose.

Their journey shows that a strong mission, combined with smart marketing, creates lasting impact.

[Poke the Box @pokethebox_]

Harris’ campaign reminds us that a brand’s visual identity, no matter how polished, must align with public sentiment. In a volatile political climate, her rebrand aimed for stability when voters were looking for transformation—a gap that, despite her team’s creative efforts, ultimately cost her​.

[Poke the Box @pokethebox_]

So what went wrong for @KamalaHarris and her brand? Lets not get stuck in the nuances but lets focus on just brand appeal/ identity....

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Next we look at #KamalaHarris2024 👀

[Poke the Box @pokethebox_]

In the end, the campaign’s visual cohesion couldn’t compensate for its strategic struggles. Focus groups showed voters wanted stronger stances on issues from the economy to foreign policy. Despite high-profile endorsements, many felt she represented continuity over the change they sought.