Political Brand Institute USA

Beyond polling. Independent source of truth of Political Party Brand Health. Wave 1 Sep 2026 | n=5,027 registered voters.
The brand science behind politics.

[Political Brand Institute USA @polbrandusa]

Political Brand Health Monitor USA
Wave 1 Results September 2026
n=5,027 National registered voters
Weighting: Age, gender, region, education and race/ethnicity, 2024 voters (Pew)
https://t.co/wPIc2tRRT0
Full methodology, weighting and key findings available at our website
Enquiries: [email protected]
YouTube presentation of results: https://t.co/O4yA4a33Ue

[Political Brand Institute USA @polbrandusa]

@WSJ Their grades are one side of the story. Our study found Gen Z Americans have 56% more Political Brand Energy™ for the Democrats than the Republicans, and we expect them to turn out and make a massive impact on these midterms. 👇

[Political Brand Institute USA @polbrandusa]

@MJ_Koch Their party loyalty may be up for grabs, but their energy for these mid-terms isn't. Our study found Gen Z Americans have 56% more Political Brand Energy™ for the Democrats than the Republicans, and we expect them to turn out and make a massive impact. 👇

[Political Brand Institute USA @polbrandusa]

@HQNewsNow @KamalaHarris And Gen Z is turning up big time. Our study found Gen Z Americans have 56% more Political Brand Energy™ for the Democrats than the Republicans, and we expect them to make a massive impact on these midterms. 👇

[Political Brand Institute USA @polbrandusa]

@ShibleyTelhami That generational identity shows up in how Gen Z relate to the parties too. In our study measuring the Democrats and Republicans as brands, Gen Z Americans had 56% more Political Brand Energy™ for the Democrats than the Republicans.

[Political Brand Institute USA @polbrandusa]

New research reveals the strength of the Gen Z energy push towards the Democrats. Read about Political Brand Energy™ and discover the full research findings at https://t.co/rP5WdadTmr or watch the research results at https://t.co/3biuam275l

[Political Brand Institute USA @polbrandusa]

Political Brand Energy™ helps understand voter turnout, and shows a clear win to the Democrats in both the House and the Senate. Republican approval is thin, disapproval is thick.
Find out more about what's driving the vote in the US midterms here https://t.co/VtIYZPdx1p

[Political Brand Institute USA @polbrandusa]

Personality is just as important as Policy. 50.4% of voting intention in these US midterms is explained by brand personality. The Republican shadow is Selfish, Corrupt and Greedy, while the Democratic halo is Caring and Honest. Find out more about the Political Brand Institute and what's driving the vote in these US midterms at https://t.co/Vexw0guzV5

[Political Brand Institute USA @polbrandusa]

@Geiger_Capital Our new Political Brand Energy(tm) measure among 5027 registered voters definitely suggests it will be the former, with Democrat voters much more energised to turn out. Watch the the research results here https://t.co/3biuam275l

[Political Brand Institute USA @polbrandusa]

@admcrlsn Definitely a blue wave coming! Our Political Brand Health Monitor(tm) found that Gen Z men and their dads who voted for Trump are voting left. Check out our research here... https://t.co/VtIYZPdx1p

[Political Brand Institute USA @polbrandusa]

A new study from the Political Brand Institute surveying 5027 voters shows that women have 25% more Political Brand Energy™ for the Democrats than they do the Republicans. Download the report at https://t.co/rP5WdadTmr or watch the research results at https://t.co/VtIYZPdx1p

[Political Brand Institute USA @polbrandusa]

Gen Z men and their dads who voted for Trump are voting left. New data shows 15.3% of Gen Z men, 10% of Millennial men and 9.3% of Gen X men who voted for Trump in 2024 are now leaning Democrat. Find out more about what's driving the vote in these US midterms at https://t.co/N2F1dFehsI

[Political Brand Institute USA @polbrandusa]

The Republican brand is damaged. 27.2% of registered US voters would DEFINITELY NEVER vote for Republicans in future elections vs 19.7% for the Democrats. Find out more about the Political Brand Health Monitor™ USA at https://t.co/rP5WdadTmr & https://t.co/3biuam275l

[Political Brand Institute USA @polbrandusa]

Democratic are showing up where it matters.

A new study of 5027 registered voters from the Political Brand Institute found that voters in Senate battleground states have much more Political Brand Energy™ for the Democratic party than they do for the Republicans. Read the full findings and discover how brand science reveals dimensions of voter behavior that traditional polling rarely explores at https://t.co/9akXUsLi79 or watch the research results at https://t.co/HdRyX2agaV

[Political Brand Institute USA @polbrandusa]

1 in 3 American women aged under 45 will NEVER vote Republican.

That's one of the key findings from the Political Brand Institute's new Political Brand Health Monitor™ USA Wave 1 Report. Our study of 5,027 registered American voters tracks political parties the way companies track consumer brands. The data reveals the Republican party is suffering from long-term brand damage, with 32.4% of American women aged under 45 telling us they will NEVER vote Republican. Read the full findings and discover how brand science reveals dimensions of voter behavior that traditional polling rarely explores at https://t.co/9akXUsLi79 or watch the research results at https://t.co/HdRyX2agaV

[Political Brand Institute USA @polbrandusa]

The emotion behind the polls: Brand personality explains 50.4.% of voting intention … and the Democrats win on personality.

The Political Brand Institute's new Political Brand Health Monitor™ USA studied 5,027 registered American voters. We found that brand personality accounts for 50.4% of the relative importance of voting intention. And the data shows that the Democratic Party has a much more defined brand personality on the traits that matter. Read the full findings and discover how brand science reveals dimensions of voter behavior that traditional polling rarely explores at https://t.co/9akXUsLi79 or watch the research results at https://t.co/HdRyX2agaV

[Political Brand Institute USA @polbrandusa]

The turnout measure polls miss: Gen Z men and their dads who voted for Trump are voting left.

15.3% of Gen Z men and 9.3% of Gen X men who voted for Trump in 2024 are now leaning Democrat. The Political Brand Institute's new Political Brand Health Monitor™ USA Wave 1 Report offers a brand new way to look at American politics. Find out how Political Brand Energy ™ could be more predictive of voter turnout in these US midterms https://t.co/9akXUsLi79 or watch the research results at https://t.co/HdRyX2agaV

[Political Brand Institute USA @polbrandusa]

The emotion behind the polls: Women are strongly energised towards the Democratic Party
A new study from the Political Brand Institute which surveyed 5027 registered voters shows that women have 25% more Political Brand Energy™ for the Democrats than they do the Republicans. Download the report at https://t.co/9akXUsLi79 or watch the research results at https://t.co/HdRyX2agaV

[Political Brand Institute USA @polbrandusa]

The emotion behind the polls: The strength of the Gen Z energy towards the Democratic Party

Political Brand Energy™, a new measure of intensity of party lean from the Political Brand Institute, reveals just how strongly the energy of the Gen Z vote is pushing towards the Democrats. Read the full findings and discover how brand science reveals dimensions of voter behavior that traditional polling rarely explores at https://t.co/9akXUsLi79 or watch the research results at https://t.co/HdRyX2agaV

[Political Brand Institute USA @polbrandusa]

DEMOCRATS WIN ON THE NO. 1 DRIVER: ‘HONEST AND FREE FROM CORRUPTION’

2 in 3 American voters want a political party that is 'Honest and free from corruption'. Our data shows the Democrats lead this metric by +7 points. The Political Brand Institute's new Political Brand Health Monitor™ USA Wave 1 Report provides a brand new lens on what’s driving Americans’ votes. Download the report at https://t.co/9akXUsKKhB or watch the research results at https://t.co/Vexw0gu25x

[Political Brand Institute USA @polbrandusa]

The emotion behind the polls: The Democratic Party's personality halo

Caring and honest – two traits that came up again and again from voters asked about how they summed the Democratic party. Brand personality plays a key role influencing voting intention, just as much as policy. Find out more about how the Political Brand Institute’s Political Brand Health Monitor™ USA Wave 1 Report can help you understand the emotion behind the midterms. Download the report at https://t.co/9akXUsLi79 or watch the research results at https://t.co/HdRyX2agaV