Nielsen Visual IQ and multi-touch attribution are in the media spotlight in the UK and EU, with editors from business and industry press writing about the challenges and opportunities of cross-channel attribution in the digital era. https://t.co/mNK7C5sFH7
The majority (60%) of budget decision-makers at B2C brands with at least $1 million in annual marketing spending report not being very confident in their team’s ability to determine the most effective way to allocate their marketing budget. Read more: https://t.co/L5p9XPcxxt
We are excited to meet you at #adobesummit ! Stop by Visual IQ's Booth #241 to meet the team and learn about our next-generation solution that combines audience demographics and behavioral attributes with tactical marketing performance in a single user interface. #adobesummit