@graceongrid 20 in, 15 running a studio and i'd say personal growth and diversity, always learning new things, new skills, new insights, new industries. What drives me has evolved from doing, to creating the right conditions so others can do great work.
As Director of Strategy and Design i often get asked if those two are actually at odds, isn’t strategy analytical while design is solutions? The core of strategy, is identifying problems, and converging on the right solution. Sound familiar? That’s also the core of design!
@juliancole Spoken like a true advertising planner. Differentiating the brand and actually differentiating the product are two very different things. I subscribe to make your brand distinctive, make your product solve the problem better than the competitions.....that’s differentiation.
@scottbelsky Agree with @spencercamp innovation requires vision but surveys and “customer research” help us understand what are the right problems to solve not what are the right solutions.
This is a must watch for not just tech folks but anyone with kids, on how our/their attention is being monetised and the devastating effects it is having on all aspects of society. https://t.co/jTkYSzYN2c @HumaneTech_@tristanharris@netflix
there are product features we THINK drive success, and then those that actually drive loyalty & love. chief among them: design nuances that reduce anxiety (did it save? where is my stuff? how do I x? etc)
great products build relationships, and anxiety weakens relationships.
A solid TEDx from @BenAkers. Let’s reframe the language about mental illness and start talking mental fitness and mental strength. And ask our friends how are you feeling? out of 10? https://t.co/kI5KKKBzMG
Don't forget to zoom out and look at the bigger picture people. Sometimes we get too caught up in the little details when there are far bigger problems to solve.