it’s hard not to be romantic about 1980s apple design + advertising philosophy. elegant and ingenious, with an underdogish appeal
e.g., this picasso-style 1984 macintosh poster (spotted at philips williams), the iconic super bowl ad, etc.
finally made it to the Dia Foundation’s museum in Beacon last week. strange to read the same generic academic-ish language for every artist… felt a bit like AI slop…
anyways, some bits from my favorite installations!