Julian Tovar

🇲🇽 🇸🇻

[San Francisco 49ers @49ers]

Creative director in the family 😂

@19problemz

[♡ pattypls 𐐪𐑂 @PatTouTattoo]

just got paid

[Julian Tovar @poniboiii]

@Floridaman20033 @therealtblake That shit goes hard

[Julian Tovar @poniboiii]

@MrBeast 237,856¢

[Julian Tovar @poniboiii]

@DimeCharlotte Lmk when you find it

[Julian Tovar @poniboiii]

@ElOtroGuero Where’d you get send the li k v

[All Fútbol MX 🇲🇽 @AllFutbolMX]

THE MEXICAN NATIONAL ANTHEM OFFICIALLY ECHOES AT THE ESTADIO AKRON FOR THE FIRST TIME EVER AT A FIFA WORLD CUP! 🏟️

GOOSEBUMPS. ❤️🏆

[Julian Tovar @poniboiii]

@SneakerVisionz What time was the drop

[＊ @jaraaxz]

Spanish and Brazilian twitter is light years ahead🤣🤣

[Dutchy. @Jonny_Dutch]

Mexico should’ve hosted the entire World Cup

[… @Praise_Ffs]

Waited 16 years to get his lick back. Real hater

[Básquetbol Mexicano 🏀🇲🇽 @BasquetMexico]

🏀♥️

[Jacob Martínez @_JacobMartinez1]

1. Tickets are far too expensive lol.

2. The midwest and east coast have the best games while the west coast didn’t get absolute shit.

do better @FIFAWorldCup

[Automatic @automaticnba]

KAT Towns finals game 1

[Julian Tovar @poniboiii]

@crisknowsball_ Bro please send me a shirt I’m over in CALI

[Eshan @eshanbuilds]

A 26-year-old YouTuber made a horror movie in twenty days for under a million dollars. On Wednesday it beat Disney's first Star Wars theatrical release in seven years at the domestic box office.

Obsession brought in $5.6 million on Wednesday. The Mandalorian and Grogu brought in $4.2 million the same day. The Star Wars film opened with the lowest debut in franchise history, lower than even 2018's Solo. Obsession is now closing in on $60 million domestic on a budget reported between $750,000 and $1 million.

The director is Curry Barker. Twenty-six years old, first feature, made his name on YouTube before this. He shot Obsession in twenty days. Focus Features picked it up and gave it a wide release.

What I keep coming back to is how the second weekend went. Obsession opened at $17.2 million, which was already double its projections. The second weekend was bigger than the first.

A 30% week-over-week growth on a wide release is the third-largest jump of its kind in box office history outside of Christmas season. The other two were Sound of Freedom and Mother's Day, both faith-driven films with religious-community word of mouth. A horror movie pulling this off has no comparable case.

Disney spent an estimated $80 to $100 million marketing The Mandalorian and Grogu. The film cost $165 million to make. It needs to reach roughly $475 million globally to be considered a success and is currently at $171 million.

Focus Features marketed Obsession on a fraction of that budget. The fan-driven marketing that exists, including a billboard campaign in LA and New York where a character from the film is texting people from a real phone number, was organized by viewers who wanted others to see it too.

The structural story underneath this week's box office report is what this means about marketing math. For the first time at this scale, audience-discovered word of mouth has outperformed a nine-figure studio marketing buy on the same weekend at the same theaters.

Disney paid four billion dollars for Lucasfilm in 2012. On Wednesday the franchise was beaten by a YouTuber who spent less on a feature film than a single Star Wars billboard probably costs.

[𝙔ᴰᴰ🦇 @Utd_Y14]

Yeah we aren’t seeing this type of shit for a long long time

[Matthew Berry @MatthewBerryTMR]

You: Look, there's no way JJ's stock could fall further

JJ: Hold my beer

[KORBI 🐦‍⬛ @NoiBoobSweat]

The one kid who had the newports is a lion amongst sheep

[Dave @TrapBasquiat]

Never