Pop Neuro

Your intro to #neuromarketing. Brainchild of @mattjohnsonisme & @PrinceGhuman248—authors of Blindsight & founders of the Neuromarketing Certification.

[Pop Neuro @pop_neuro]

Our book, Blindsight, is out today! It bridges the worlds of marketing and neuroscience and shows how both drive our consumer behavior. #BLINDSIGHT2020
https://t.co/XAh12l9y7N

[Pop Neuro @pop_neuro]

When was the last time you saw a fast-food company’s logo with the color blue in it? Chances are, rarely. All fast food logos use either red or yellow or both but almost none use blue.

But why? Why would the color blue serve as an appetite suppressant? https://t.co/1P4D0EKYov

[Pop Neuro @pop_neuro]

Everything in marketing comes down to the brain, yet marketers don’t study brains. Understanding neuroscience completely upgrades your approach to marketing.

https://t.co/8VNwxUnzBd

[Pop Neuro @pop_neuro]

We are all consumers, living in a consumer world, without knowing the psychological impact of consumer behavior. Enter neuromarketing.

What is neuromarketing? https://t.co/KA4aqM2i15

[Pop Neuro @pop_neuro]

If an influencer isn’t actually promoting the product in their picture, how can this possibly be helpful to X brand? And that's where the neuromarketing perspective comes in.
How does this still have a major impact? https://t.co/1LmFn3Hieg

[Pop Neuro @pop_neuro]

Mousetraps only work because mice love cheese. Fear works because we are drawn to it.
To understand why fear grabs our attention, we need to dive into the neuroscience of fear and perception.
https://t.co/UVivXhsbXH

[Pop Neuro @pop_neuro]

Michael Jackson’s Man in the Mirror urges that if we want to change the world, we have to start with the man (or woman) in the mirror.
But what if that mirror could be distorted?

The future of personalization is here. Understand how we got here
https://t.co/BMlM9QA6lM

[Pop Neuro @pop_neuro]

So why do so many people still look at vegans like they run some underground fight club? And why do non-vegans’ argue that “if you love animals so much, why are you eating their food away?”
To understand this divergence: the psychology of morality.
https://t.co/Q8wta6hIyH

[Pop Neuro @pop_neuro]

We act on a burst of unchecked emotion which often leaves us with regrettable decisions. Life is full of small battles fought between impulse and control.

The Ultimatum Game: helps us to avoid the pitfalls of impulsive shopping. https://t.co/7nlmBWU4RH

[Pop Neuro @pop_neuro]

What is the techno trend is all about?
Let’s dive into the newfound motivation for psychological freedom in the digital world. Techno has more power over our minds than our footwork and it’s because of digital FOMO.

https://t.co/TKHgh1mPWk

[Pop Neuro @pop_neuro]

The underdog effect has become an effective tool in shaping consumer perception.

To understand the psychology behind why we admire underdogs and how brands successfully use the narrative to influence consumer behavior click here. https://t.co/PwdBfF0WW4

[Pop Neuro @pop_neuro]

A divorce agency reported Fortnite as the reason behind 4,500 divorces—5% of all divorces—in the country.
So, what makes Fortnite so addictive to the extent that it can cause real-life problems?

Neuroscience and psychology behind the gamification.https://t.co/8TQN1H1S2N

[Pop Neuro @pop_neuro]

Where do our decisions come from? A single decision-maker, residing in our heads, commanding our choices.

This makes intuitive sense, but how does this work when the mind is split in two?
https://t.co/slciuQwu74

[Pop Neuro @pop_neuro]

Status, Symbols, and Supreme.
To understand how Supreme’s success drives consumer behavior, let’s look in the depths of the alluring social brain.

https://t.co/1aYV2YL8lU

[Pop Neuro @pop_neuro]

Focus groups and surveys have been replaced by Big Data and artificially intelligent algorithms. The amount of data that is brought to bear on the creative process has become more sophisticated.

How Big Data Is Changing Creativity in Film. https://t.co/z3QR0Zql4I

[Pop Neuro @pop_neuro]

“In this world, nothing is certain except death and taxes”. As a society, people have always tried to cheat on their taxes. More recently, people are getting serious about cheating death

The world of mind uploading, and the promise of a digital afterlife https://t.co/Hh8SmUsDbB

[Pop Neuro @pop_neuro]

This is the strange world of The Truman Show Delusion. The experience of people with this delusion reveals an important lesson about how we make sense of the social world.

Dive into The Spotlight Effect with @mattjohnsonisme

https://t.co/Y7vbNzjXRQ

[Pop Neuro @pop_neuro]

You’re here because you know something. What you know you can’t explain, but you feel it. This is the world of consumer neuroscience and ironically, consumers aren’t educated on it.

Let’s change that. https://t.co/WLnWPsiBVl

[Pop Neuro @pop_neuro]

Our own internal experience is the only thing we can possibly be certain about.
We're driven to understand the minds of others, but how do we do this?

@mattjohnsonisme on the psychology of social cognition

https://t.co/p8KWZV1uGd

[Pop Neuro @pop_neuro]

When you find out the journey ends in victory, it will always seem like a victory march.

A complex series of events all seem to make perfect sense when considered in retrospect. But why?

@mattjohnsonisme on the psychology of sports storytelling

https://t.co/dws8GpEh8t

[Pop Neuro @pop_neuro]

Pain. What part is pure biology, and what part is what we believe about the pain.

The consumer science of pain, with @mattjohnsonisme

https://t.co/01xm8p7brz