![ChaEunwooINTL's tweet photo. [🔥] Felix (Cha Eunwoo) effect!
“https://t.co/MsleelS6ll’s beauty section, 'Beauty of SSG,' is capturing both interest and fun with a 'sub-character' marketing campaign led by Cha Eunwoo.”
“On April 1st, April Fools' Day, a marketing representative named 'Felix,' who looks exactly like Cha Eunwoo, appeared on the official Instagram account of https://t.co/MsleelS6ll’s beauty section, 'Beauty of SSG.' While it was clear to anyone that he resembled Cha Eunwoo, he introduced himself as 'Felix' and revealed that he would be managing the 'Beauty of SSG' Instagram account. In response to the ongoing doubts from people, he even shared his employee ID, continuing an interesting "tiki-taka" interaction with netizens.
According to a report from Brand Brief on the 9th, https://t.co/MsleelS6ll recently selected Cha Eunwoo as the model for 'Beauty of SSG' and has been conducting marketing activities that allow them to communicate more closely with consumers through the sub-character (sub-character) 'Felix.' Instead of merely using Cha Eunwoo as a typical advertising model, they are promoting a differentiated brand communication by presenting him as 'Felix, the youngest member of the Beauty of SSG brand marketing team.'
The 'Felix' effect has led to an explosive response from the brand. Every post shared by 'Felix' receives hundreds of thousands of likes and thousands of comments. Netizens have responded with comments such as, "How beautiful must the things shown by this person be to have him as the representative? I’m betting my entire salary on Beauty of SSG, so please also manage my bank account from now on. You can trust me with both my money and my heart," "So, Felix, which floor and office at https://t.co/MsleelS6ll do you work at?" "Cha Eunwoo even liked this," and "Felix, I have a question! What lipstick color does Cha Eunwoo use in photo shoots? I want to buy that color!"
On Instagram, the attention is now more focused on the sub-character 'Felix' rather than the model 'Cha Eunwoo.' As Cha Eunwoo is currently active as an advertising model for various brands, there was a potential risk of his image being overexposed or overlapping. However, the use of 'Felix' for 'Beauty of SSG' is being praised as a differentiated marketing strategy.”
#CHAEUNWOO #차은우 #BeautyofSSG
#チャウヌ #车银优 #ชาอึนอู #車銀優](https://pbs.twimg.com/media/GoDKA6QWAAAiZ6f.jpg)
Olivia
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Eunwoo.
@posextive
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1997 — His 𝒍𝒖𝒓𝒆 lingers in your sanity and makes you awake with the blaring palpitation ; ( 𝐔𝐍𝐑𝐄𝐀𝐋 ) 𝘊𝘩𝘢 𝘌𝘶𝘯𝘸𝘰𝘰.
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Joined December 2012
282 Following
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New owner, hey. 👋🏻
yes to whatever this man says
Are you even ever thinking about my sanity MR. CHA EUNWOO
[🔥] Felix (Cha Eunwoo) effect!
“https://t.co/MsleelS6ll’s beauty section, 'Beauty of SSG,' is capturing both interest and fun with a 'sub-character' marketing campaign led by Cha Eunwoo.”
“On April 1st, April Fools' Day, a marketing representative named 'Felix,' who looks exactly like Cha Eunwoo, appeared on the official Instagram account of https://t.co/MsleelS6ll’s beauty section, 'Beauty of SSG.' While it was clear to anyone that he resembled Cha Eunwoo, he introduced himself as 'Felix' and revealed that he would be managing the 'Beauty of SSG' Instagram account. In response to the ongoing doubts from people, he even shared his employee ID, continuing an interesting "tiki-taka" interaction with netizens.
According to a report from Brand Brief on the 9th, https://t.co/MsleelS6ll recently selected Cha Eunwoo as the model for 'Beauty of SSG' and has been conducting marketing activities that allow them to communicate more closely with consumers through the sub-character (sub-character) 'Felix.' Instead of merely using Cha Eunwoo as a typical advertising model, they are promoting a differentiated brand communication by presenting him as 'Felix, the youngest member of the Beauty of SSG brand marketing team.'
The 'Felix' effect has led to an explosive response from the brand. Every post shared by 'Felix' receives hundreds of thousands of likes and thousands of comments. Netizens have responded with comments such as, "How beautiful must the things shown by this person be to have him as the representative? I’m betting my entire salary on Beauty of SSG, so please also manage my bank account from now on. You can trust me with both my money and my heart," "So, Felix, which floor and office at https://t.co/MsleelS6ll do you work at?" "Cha Eunwoo even liked this," and "Felix, I have a question! What lipstick color does Cha Eunwoo use in photo shoots? I want to buy that color!"
On Instagram, the attention is now more focused on the sub-character 'Felix' rather than the model 'Cha Eunwoo.' As Cha Eunwoo is currently active as an advertising model for various brands, there was a potential risk of his image being overexposed or overlapping. However, the use of 'Felix' for 'Beauty of SSG' is being praised as a differentiated marketing strategy.”
#CHAEUNWOO #차은우 #BeautyofSSG
#チャウヌ #车银优 #ชาอึนอู #車銀優
![ChaEunwooINTL's tweet photo. [🔥] Felix (Cha Eunwoo) effect!
“https://t.co/MsleelS6ll’s beauty section, 'Beauty of SSG,' is capturing both interest and fun with a 'sub-character' marketing campaign led by Cha Eunwoo.”
“On April 1st, April Fools' Day, a marketing representative named 'Felix,' who looks exactly like Cha Eunwoo, appeared on the official Instagram account of https://t.co/MsleelS6ll’s beauty section, 'Beauty of SSG.' While it was clear to anyone that he resembled Cha Eunwoo, he introduced himself as 'Felix' and revealed that he would be managing the 'Beauty of SSG' Instagram account. In response to the ongoing doubts from people, he even shared his employee ID, continuing an interesting "tiki-taka" interaction with netizens.
According to a report from Brand Brief on the 9th, https://t.co/MsleelS6ll recently selected Cha Eunwoo as the model for 'Beauty of SSG' and has been conducting marketing activities that allow them to communicate more closely with consumers through the sub-character (sub-character) 'Felix.' Instead of merely using Cha Eunwoo as a typical advertising model, they are promoting a differentiated brand communication by presenting him as 'Felix, the youngest member of the Beauty of SSG brand marketing team.'
The 'Felix' effect has led to an explosive response from the brand. Every post shared by 'Felix' receives hundreds of thousands of likes and thousands of comments. Netizens have responded with comments such as, "How beautiful must the things shown by this person be to have him as the representative? I’m betting my entire salary on Beauty of SSG, so please also manage my bank account from now on. You can trust me with both my money and my heart," "So, Felix, which floor and office at https://t.co/MsleelS6ll do you work at?" "Cha Eunwoo even liked this," and "Felix, I have a question! What lipstick color does Cha Eunwoo use in photo shoots? I want to buy that color!"
On Instagram, the attention is now more focused on the sub-character 'Felix' rather than the model 'Cha Eunwoo.' As Cha Eunwoo is currently active as an advertising model for various brands, there was a potential risk of his image being overexposed or overlapping. However, the use of 'Felix' for 'Beauty of SSG' is being praised as a differentiated marketing strategy.”
#CHAEUNWOO #차은우 #BeautyofSSG
#チャウヌ #车银优 #ชาอึนอู #車銀優](https://pbs.twimg.com/media/GoDKA6zXsAAo7Pg.jpg)
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