Post-Advertising

Chronicles of storytelling, advertising, marketing and branding campaigns in the post-advertising age from @StoryWorldwide. Account managed by @Story_Jon.

[Post-Advertising @postadvertising]

#Heathen Heaven: @wgnamerica @SalemWGNA renewed for a second season following strong launch: http://t.co/GMxurEUrE6

[Post-Advertising @postadvertising]

#DayofGiving was a rousing success for @LifeAtPurdue, thanks to everyone involved http://t.co/NrlJcgdE6R Read more: http://t.co/4eMtl2UtH4

[ADWEEK @Adweek]

Agencies and brands need to embrace true storytelling http://t.co/lO2Vrvi3wK

[Post-Advertising @postadvertising]

@LupinRajzman @scoopit @remesarpro Thanks for the love!

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With enough effort and care, your CPG product can be something worth talking about - http://t.co/qp5UKWcLy9

[Post-Advertising @postadvertising]

Why @Tide Pods & @OldSpice are proof that marketing CPG products doesn't have to be a race to the bottom of price - http://t.co/qp5UKWcLy9

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Why relying on numbers for your #healthcare marketing can lead to poor decision making - http://t.co/v1Vfc4T5Re

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Marketing innovative products seems easy, but what about toothpaste, detergent and buttery spreads? http://t.co/qp5UKWcLy9

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No one is camping overnight to buy anything sold in a supermarket, so how do you make your #CPG product interesting? http://t.co/qp5UKWcLy9

[Post-Advertising @postadvertising]

Particularly for #healthcare, it's vital to go beyond the numbers to identify and connect with your true audience - http://t.co/OuIroLohBx

[Post-Advertising @postadvertising]

@mri_1988 Not a problem!

[Post-Advertising @postadvertising]

Why Your CPG Brand Isn't Remarkable (and what you can do about it) - http://t.co/fpMBWyoSGj

[Post-Advertising @postadvertising]

With such a noble cause—healing people—why is health care so slow to embrace brand #storytelling? http://t.co/v1Vfc4T5Re

[Post-Advertising @postadvertising]

If you're in #healthcare #marketing, here's why NOW is the perfect time to embrace brand storytelling - http://t.co/v1Vfc4T5Re

[Post-Advertising @postadvertising]

How to place compassion and care at the heart of #healthcare - http://t.co/v1Vfc4T5Re

[Post-Advertising @postadvertising]

Why Storytelling is the Best Way to Engage Health Care Audiences - http://t.co/v1Vfc4T5Re

[Post-Advertising @postadvertising]

Why there's more to understanding your audience than demographics and consumption habits - http://t.co/cp34BE49s7

[Post-Advertising @postadvertising]

Oops: Domino's Facebook Fail - http://t.co/gR8RLyEkHr - Not a brand killer but certainly a type of "fail" we've never seen before.

[Post-Advertising @postadvertising]

You think you know your audience, but you have no idea - http://t.co/0OnxByytHX

[Post-Advertising @postadvertising]

Has "Big Data" blurred our focus on what's truly important to consumers? http://t.co/0OnxByytHX